Marketing Daily Editions for May 2012
Marketing Daily - Wednesday, May 16, 2012
When Data Gathering Gets Creepy
Penney's Revitalization Plans Hit By Consumer Resistance
Consumers, Stores Fret About Fuel, Finances And Feds
Mountain Dew In Big 'Dark Knight' Campaign
Fiat Social Promo Celebrates 500,000 Facebook Fans
Consumers Favor Watching Video Programming On TV
Top Retail Brands: Walgreens, Target, Kohl's And Nordstrom
Moto Guzzi Social Site Reaches New Riders
Jaguar First In Europe To Launch New Vibrant Lightbox Ads
GM Slams Brakes On Facebook Advertising
AAMCO Launches 50th Anniversary Campaign
Brands As Publishers - Finding Your Voice
Marketing Daily - Tuesday, May 15, 2012
Everybody's Weighing In On 'The Weight Of The Nation'
Amstel Light Urges Consumers To 'Savor Complexity'
Home Improvement Sales Up 11%
Let's Hear It For The 3%
Mintel: Moms Scrutinizing Food Content
Walmart Rolls With NASCAR In S.C.
Consumer Group: FDA Should Squelch NuVal Ratings
Mobile Mini Takes To TV
Ford Goes Further With Consideration
Target's Little Shop Of Surprises
BMW Touts Ultimate Service In Campaign
Diversify Your Online Marketing: 10 Steps
Marketing Daily - Monday, May 14, 2012
Athenos: Yiayia's Back ...This Time For Feta
Passionate Leaders Build Passionate Brands
Viceroy Hotels Debuts New Web Site, Pinterest Page
Designer Dehner Talks Dodge Dart
Samsung Videos Highlight Quality Of Memory
Total Beauty Starts Premium Sampling Program
Study: Mix 'n' Match Ads For Affluents
Thompson: A Cautionary Tale About 'The Brand Called You'
Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily - Friday, May 11, 2012
Nordstrom Is Tops In Luxury Brands
Research Finds Consumers Crave Simplicity
Car Ads On Technology, Efficiency Resonate
Booming Licensing Biz Finds New Turf
Virgin Airlines Team For Campaign
JPMorgan Has A Whale Of A PR Problem
McGraw Endorses JBL
Thailand Touts Culture, Discovery
Improved Sales Help Put Burger King In the Black
PepsiCo Continues Global Marketing Structure Reorg
Off-roaders Coming To New York City! Book Now!
Beam Promotes Fink to SVP, Chief Strategy Officer
PR And The Customer Experience
Marketing Daily - Thursday, May 10, 2012
Turning Dead Ideas Into Growth Platforms
Crystal Cruises Launches iPhone App
Shopper Engagement: To Touch Is To Buy
Odwalla Taps Into 'Goodness' Mojo
Cadillac CUE To Make Console IPad-Like
ANA Looks At Global Agency Compensation
Women Stop At Nothing To Go Online
Vidal Sassoon Put 'Ooh, La, La' Into Hairstyling, Fashion
Macy's Introducing Nicole Richie Collection
IVillage Offering Free Cards For Mom
Marketing Daily - Wednesday, May 9, 2012
Culture Fosters Innovation
Shopper Marketing: Mobile Up, Daily Deals Struggling
Kotex Natural Balance Takes On Cliches
Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Lipton, 'Lady A' Share Positivity
Mike's Launches Multimillion-Dollar Effort
Industry, IOM Again Tangle Over Obesity Policy
Q&A: Audi Focuses On Digital For Halo Vehicles
'Better' Results Aren't Good Enough For Wendy's
Coming Soon: Family Data Plans
Meow Mix Survey Grabs Jay Leno
Eight O'Clock Coffee Launches Video Campaign
Marketing Daily - Tuesday, May 8, 2012
5 Steps to Success on the "Second Screen"
Nissan Expands GT Academy For 2012
Sears Adds 'Outdoor Life' Men's Clothing
Tide Pods Among First 'Hypeworthies' Winners
Q&A: Audi's Success Transcends Numbers
AT&T To Offer Home Security, Monitoring
Family-Friendly Ad Group Starts Print Campaign
Six Flags Dials Up Nokia
Polaroid Introduces Own Photo App
'Oprah' Media Buyer Promo: Smart Car Is Prize
Nissan Has Launched Limited-Edition Juke R
Abbott Pleads Guilty To Misbranding; Will Pay $1.6 Billion
Marketing Daily - Monday, May 7, 2012
Driving Revenue: Working the Numbers
E-Commerce Update: Social Matures, Mobile Mismatched
New Study Follows Kids On Social
Oscar Mayer Selects Makes Limited-Time Social Offer
Study: Harley-Davidson Rules Retail
Wahl Jumps Aboard Train To Target Audience
Samsung Gaining On Apple In Mobile Market Share
Pure Leaf Iced Tea Intros 'Love Of Leaves' Campaign
Toyota Backs Supercross
Disney's 'Avengers' Has A Super Marvelous Opening
Marketing Daily - Friday, May 4, 2012
Digital UX & Fries
Men's Wearhouse: Not Your Father's Suit
Ford Prepping Dealers For Electric Focus
Tequila Avion Spoofs S&M To Make A Point
Advertising Chiefs Mull Classic Spots
For Stores, April Sours
New Nook Heals 'No. 1' Bedroom Woe
Ad, Media Pundit Bob Garfield Joins MediaPost
Jagermeister Joins Cabinet Of Liquor Advertisers
Scion iQ Buyers Get A PlayStation Vita
Chevrolet Goes To Fiesta Atlanta
Walmart's 'Get On The Shelf' Taps Three Inventors
Pepsi Inks Deal With Michael Jackson's Estate
Not Everyone's Thrilled By MJ's Commercial Re-Run
Marketing Daily - Thursday, May 3, 2012
Slow-Jamming Prez Is Height Of Cool
Lawry's Integrates 'Dinnertising' On Rachael Ray
GM Fuels Passion With Licensed Products
Green-Grass Marketing: People Want It Faster, Stronger
AARP: Marketers Must Rethink Boomers
Trulia Extends Realtor Ads To Mobile
Nissan Back With GT Academy
Caribou Launches Sparkling Teas, Facebook Contest
Target Expanding Care Clinics
GMO Food Fight Heats Up In California
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