Marketing Daily Editions for February 2015
Marketing Daily - Friday, Feb. 13, 2015
Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
American Express Leaving Home At Costco
Pissed-off Chicken Dad Don't Need No Stinkin' Mentos
XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Air Canada Soars To Top Of Airline Category
Got A Quarter-Life Crisis? Origins Cooks Up Campaign That's 100% Millennial
Millennial Moms Using Mobile More
Brands Can Be Funny, Maybe, With Practice, Courage And Help
4 Reasons RadioShack Crashed (And How It Could Have Been Avoided)
Marketing Daily - Thursday, Feb. 12, 2015
Coke, Pepsi Tread Other Beverages, Snacks As Soda Wars Recede
Coldwell Banker Supports Dog Rescue In Latest Campaign
Honda Goes To Greendale With 'Community' Sponsorship
Whole Foods Pick-Up Line? 'Tell Her You Want To Leave A Tiny Footprint'
NBA, Knicks, And Brands Mix It Up In New York For All-Star Weekend
CVS Smartens Up M-Commerce Strategy
Warning, Clothing Brands: Consumers Are Shopping For New Favorites
Perrier Creates Virtual And In-Store Party Destination
Let's Rethink How Advertising Works
Marketing Daily - Wednesday, Feb. 11, 2015
Got The Munchies? Yelp Is On The Way With Acquisition of Eat24
For V-Day, Ford Mustang Plays Blind-Date Prank
Former Nissan Marketing Chief Brancheau Joins FMReps Distribution
Epson Gives Office Equipment Sci-Fi Feel
Technology, Emotion, And Innovation Make Nice With Top Auto Brands
Saks, Disney Enlist Shoe Designers For Real-Life Cinderellas
Sargento Teams With Food Network On First 'Chopped At Home' Challenge
Marketing Daily - Tuesday, Feb. 10, 2015
Helen Mirren Shows Age Spots Who's Boss
Lots of Lovely Ideas For McDonald's, Whose Global Sales Slipped 1.8%
Jeep Covers All Terrain With NBCUniversal Partnership
CE, Telecom Category Leaders Hold Emotional Sway
Target Asks Who Needs Ads When You Can Use Dragons?
Hillshire Farm Naturals Offers Money-Back Guarantee
Here's Why Beauty Ads Are 20% More Forgettable
Marketing Execs Discuss Charity, Sponsorship
Marketing Daily - Monday, Feb. 9, 2015
Frontier Expands Its Verizon
Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Hallmark Skips Schmaltz For Documentary Love
Honda Launches Hispanic Effort For CR-V Compact SUV
Vistaprint Sells Business Cards With Emotion
Marriott Partners With YouTube Stars For Original Content
ConAgra Ties Brands To Laura Vitale For Valentine's
Only 27% Of U.S. Consumers Buy Online Each Week
Will Your Thermostat Destroy Your Life? It Might. It Just Might
Brian Williams And The Fog Of Ratings War
The Good And Bad Of Technology
Marketing Daily - Friday, Feb. 6, 2015
Expecting The Biosimilars Market To Boom, Pfizer Cuts Deal For Hospira
Gap Instagrams Romance With Very, Very Short Love Story
Aflac Introduces One Day Pay Promise In Its Largest Marketing Campaign Ever
Wells Fargo Bets On 'Total Market Approach' Threading Messages Through Multiple Cultures
Online Chat Leads To Higher Wireless Satisfaction
Out To Woo Women, Under Armour Becomes Largest Digital Health Community
Pepsi To Debut Music Platform During Grammys
Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Unilever's ART Launch To Craft Better Marketing Messages For Men
Snuggle Bear Offers Hugs On Valentine's Day
Asian Americans Are Affluent Americans
2015's Top 5 Marketing Trends
Marketing Daily - Thursday, Feb. 5, 2015
Staples Hopes To Attach Office Depot In $6.3 Billion Deal
Jack Black Is A Not-So-Secret Journey Fan
Trojan Pegs Video To '50 Shades Of Grey'
Toyota Takes A Spin, Or Several, At Chicago Auto Show
Macy's Buys Bluemercury, Launches New Line With Martha Stewart
Consumers Use Digital Pricing Tools For More Than Pricing
Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
In The Era Of Gonzo Marketing, Brand Voice Is King
10 Lessons Retailers Can Learn From Amazon's Playbook
Marketing Daily - Wednesday, Feb. 4, 2015
Smucker's Taking In Pets; Buys Maker Of 9Lives, Milk Bone
Flute-Playing Pooch Wins Candy Bar Smackdown
Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
U.S. Spirits Sales: Growing, But At A Slower Pace
Healthcare Is New Wireless Opportunity
Shire Enlists Tennis Star Monica Seles To Raise Awareness Of Binge Eating Disorder
Lane Bryant Launches New Activewear Line
Americans Love Trucks, SUVs; January Numbers Prove It
Why Target Canada Failed
Marketing Daily - Tuesday, Feb. 3, 2015
Anti-Aging Pill Looks To Skirt FDA As Supplements Draw Action By N.Y. AG
Coke Unleashes Social Tech Options Following Its Super Bowl Ad
BlackBerry, Windows Mobile Fading Quickly
Carnival Cruise Airs Its First-Ever Super Bowl Spot
Fiat Steals Super Bowl Show, According To Ad Profs
Ciao, Amore ... But The Fiat!
What Comcast's Newest Exec Needs To Know
Social Media Capitulates; The Boss Is Back On Top
Marketing Daily - Monday, Feb. 2, 2015
Court Upholds FTC Ruling That Some POM Wonderful Ads Were Deceptive
Super Bowl Spots Go Long On 'Serious'
Golf Personality David Feherty Signs On As Hyundai Ambassador
Reebok's Freak Show Is A Love Letter To Grit
Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
PGA Tour Shows Off Its 'Good' Guys
First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
Mazda, GMC, Volvo Get Their Own Super Bowl Tickets
T-Mobile Bet On Big Presence For Big Game
'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
Beyond The Noise: Be Informed By Social Context To Build A Better Brand
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