He also called on advertising and PR agencies to stop working for the fossil fuel industry - work that for decades has helped the industry deceive the public about its … Read the full story by Steve McClellan
Much has changed since Seiler was on the inside, but he has frank observations about where the agency business is headed next. Hint: It's about its most precious inventory -- … Read the full story by Joe Mandese
Cheney's video says we need a president who "honors the sacrifices of our troops" -- not one "consumed by spite, revenge and self-pity." Read the full story by Barbara Lippert
Excluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of +4.3%. Read the full story by Joe Mandese
The IPG Mediabrands' unit will handle media-buying, will serve as U.S. media advisor, and will partner on ad product development. Read the full story by Joe Mandese
AI "answer engine" Perplexity broke its first television spot Thursday night during the NBA Finals, Game One, on ABC. Read the full story by Laurie Sullivan
"It allows us to create unique and exciting opportunities for clients and partners at the inception of a production, rather than just as a follow-up to a launch," says Dentsu's … Read the full story by Joe Mandese
Forty years since what some consider to be the greatest TV commercial ever aired -- Apple's "1984" spot -- Swedish tech startup Staccs is breaking a new campaign that pays … Read the full story by Joe Mandese
A key concern of big brand advertisers continues to be finding more reach for media campaigns -- much of this due to declining reach of legacy linear TV platforms and … Read the full story by Wayne Friedman
The outdoor retailer is kicking off a multiyear expansion of its ongoing "Opt Outside" campaign. Read the full story by Sarah Mahoney
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate … Read the full story by Laurie Sullivan
Unlike the prime-time Emmy awards, no network or streaming service except CBS issued a press release to announce their nomination totals after this year's nominees were announced April 19. Read the full story by Adam Buckman
The report suggests that lawmakers in New York have reached a "tentative agreement" on the bill introduced last year by state officials, which requires parental consent for algorithmic feeds. Read the full story by Colin Kirkland
Unless you're an SEO, there's really nothing of interest to this story. Read the full story by Gord Hotchkiss
WARC estimates retail media ad spending will top $150 billion this year, two years ahead of GroupM's projections. Read the full story by Joe Mandese
Street interviews with Gen Z New Yorkers asking how they expect Heinz Pickle Ketchup to taste -- without having had it -- are worshipful. Read the full story by Barbara Lippert
Changes to compliance laws and opt-out preferences across its ads and analytics products roll out with each new state adopting privacy laws in 2024. Read the full story by Laurie Sullivan
Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the full story by Dave Morgan
When AI-powered enterprise workflow management platform ServiceNow was looking for a new agency to handle its global media services, it was looking for a shop as innovative as its own … Read the full story by Joe Mandese
The keys I'm talking about here are 13 proven to win the White House. A challenger candidate's scandal -- even a felony conviction -- isn't one of them. Read the full story by Ed DeNicola
The departure has led to a welter of claims about the circumstances. Read the full story by Ray Schultz
Who wins and who loses in the blockbuster NBA rights deal that "The Wall Street Journal" said is imminent? Read the full story by Adam Buckman
The festival credits him with leading a multi-year transformation strategy that established Mattel as an "IP-driven, high-performing toy company." Read the full story by Steve McClellan
The debate is the first of two that will pit Trump against Joe Biden this year. Read the full story by Adam Buckman
The assignment expands on a preexisting relationship between Mediabrands' Mediahub unit, which handles Ulta core business, adding Ulta's retail media network, which will be handled by Kinesso. Read the full story by Joe Mandese