MediaPost Agency Daily Editions for August 2025
MediaPost Agency Daily - Friday, Aug. 15, 2025
Amazon Ads Give Smaller Businesses The 'Edge'
Exverus Wins Habit Burger & Grill's Media AOR
Transmission Enlists Neland As First AI Vice President
BMB Selects Clark As Chief Strategy Officer
Dentsu Reports 3.4% First Half Decline, Cites International
Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Google AI Unlocking Privacy-Based Results For iOS Advertisers
Netflix Wraps Upfront With 'Doubled Commitments'
From Purpose To Promise: Why Current Times Are Reshaping Brand Strategy
MediaPost Agency Daily - Thursday, Aug. 14, 2025
Kissel Joins Good Giant, Two By Four As Combined CEO
Inflated Airheads Campaign Returns, Targets New Generation
Prime-Time Upfront +5% To $31B, CPMs Drop
Kubota Tractor Names Moroch Agency Partner, Digital AOR
AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
Travel South Dakota Showcases The 'Unexpected'
BIA Lowers 2025 Media Growth Forecast
Google Using Advanced LLMs To Take Down Invalid Traffic
2026 World Cup Poised To Be Cultural Breakthrough For U.S. Brands
MediaPost Agency Daily - Wednesday, Aug. 13, 2025
Fifty Thousand Feet Taps May To Head Strategy, Handle Client Positioning
Navy Federal Credit Union Reminds Families Membership Has Its Privileges
Meta Updates System For Brand Rights Protection
Carat's Chief Investment Officer on Culture-Driven Marketing, Brand vs. Performance, and the Future of Media
Boost Users Tout Its Recovery Benefits
Trend Update: How To Market To The Perimenopausal
From Flings to Forever: The $30B Creator Shift Brands Can't Ignore
McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
MediaPost Agency Daily - Tuesday, Aug. 12, 2025
Annie's, Cheerios Find The 'Good' In Family Meals
The Collective Appoints TSA As U.K. Social-Media Agency
Birks-Hay Becomes President, Park & Battery, Focuses On Global Service
Cottonelle Helps Customers 'Come Clean'
IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
Omnicom 'Trade Secrets' Suit Withdrawn Without Prejudice
How Digital Ads Survive An AI-Created Short-Term Dystopia
Checkers And Rally's Get A Glow Up With GloRilla Campaign
Tariff Terrorism: Trump's Coffee Tax, And the Price You Pay
MediaPost Agency Daily - Monday, Aug. 11, 2025
Peyton Manning Jumps Into Bud Light Fandom
Blanchard Heads Experience Design For Arnold Worldwide
OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
'Good' To Go: Stop & Shop Touts Customer Savings, Quality
Edelman Named VP, Analytics, Exverus
Media, Ad Company Size Apparently Still Matters -- But Should Marketers Care?
Fast Fame, Faster Backlash: When Influencer Marketing Moves Too Fast
Openigloo Launches Transit Campaign Based On Stories From NYC Renters
Email Joins The Cache: Brands Are Offered Secure Multi-Channel Archiving
MediaPost Agency Daily - Friday, Aug. 8, 2025
AAF Names 2025 Inductees, Ashley Graham Earns Cultural Force Award
Columbia Sportswear Is 'Engineered' To Conquer Nature
Ad.com Acquired Public Good, Flipped The AI Search Engine Script
Oberland Enlarges Creative Staff
Ipsos Study Challenges Marketers To Rethink Aging As Perceptions Of 'Old Age' Lag Reality
Cogir Senior Living Names Warschawski AOR
Genesis Launches GV80 SUV Creative, Kills Electrified G80 Sedan
Watchdogs Seek FTC Probe Of Meta-Scale AI Deal
California Deep Fake Law Struck Down
Wieser Is Right: CTV Is Tiny Fraction Of Ads Viewed On TV
MediaPost Agency Daily - Thursday, Aug. 7, 2025
Colle McVoy Wins DQ's Creative AOR
Audible Is In Love With Romance, Debuts Genre Campaign
Yelp Co-Branded Ads Help Localize National Brands
Snap Loses Some Q2 Footing, Refocuses On AR Developments
O'Neill, Sally Assume Leadership Roles At Brunner
Get 'Real': 21Seeds Tequila Kicks Off Flavor Fiesta
Podcasting Firm Unveils A Multilingual Programmatic Marketplace
Disney's Q2 Linear Ads Sink, Disney+/Hulu Merging
The Best $9 Ever Spent In Advertising
MediaPost Agency Daily - Wednesday, Aug. 6, 2025
Breeze Airways Targets 'Underserved' Markets, Nonstop Flights
Mediaplus Group Wins Gore-Tex Media Account
IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
WPP Media Expands Nielsen Deal, Includes 'Interoperability'
Butler/Till Taps Puentes As First Chief Product Officer
Trident Gum Offers Gen Z Something New
OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
Marketers Add AI To Workflows Amid Concerns About Content, Training
Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaPost Agency Daily - Tuesday, Aug. 5, 2025
Search Party: 'Just Ask Google' Makes It Easy To Find Answers
Lamar Launches Creative Agency Project 3
Colle McVoy Refreshes La-Z-Boy Brand, Focuses On Comfort
Spectrum Enters Multiyear Marketing Deal With Struggling St. Louis Cardinals
Chef Bombay Targets U.S., Celebrates Family
PE Firm Completes $1B Acquisition Of Kantar Media
Amazon Alexa+ Ads Will Test Search
AI: What Marketers Need to Know About The Tech That's 'Grown, Not Built'
Lagunitas Brewing Company Searches For The Ultimate 'Party Legend'
MediaPost Agency Daily - Monday, Aug. 4, 2025
Dentsu Appeals Court Ruling In Olympics Bid-Rigging Scandal
Cheil UK, Spotlight Team For AI Marketing Development
OK Cool Adds 2 Senior Hires To Humanize Brands
Credit One Bank Spots Offer Easy Financial Tips
Hey, Agencies: Meta And Google Are Taking Your Business
Amazon Ad Sales Soar 22%, Consumers Keep Spending
Norwegian Cruise Line Invites Travelers To 'Escape To The Great Life'
Marketing Efficiency Starts With Leadership, Not Layoffs
Marketers Gain Visibility Into AI Search Results
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