MediaPost Agency Daily Editions for February 2026
MediaPost Agency Daily - Friday, Feb. 27, 2026
COMvergence: 2025 Marcom M&A Volume Grew Slightly
Brandtech Adds Regional CEOs For NA, U.K., France
Attention Sports Fans: Gravity Global Invites Fernet-Branca Drinkers To Take A 'Shot'
The Now Agency Announces Clients, Creator Mission
AI Is Your New Media Intern, Shopping Assistant And Existential Crisis
Embrace Pet Insurance Selects Gale As Integrated AOR
OF COURSE The Future Of AI Will Be Ad-Supported
RMNs Offer Tremendous Value -- But Don't Put ALL Eggs In That Basket
MediaPost Agency Daily - Thursday, Feb. 26, 2026
WPP Reports Stunted 2025, Unveils Turnaround Plan
BarkleyOKRP Creates Digital Salvation Army Story Via Roblox
Havas Named Integrated AOR For Pharma Company Indivior
Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack
Prime Property: Visit Sweden Promotes Temp Island Ownership
Havas Touts Fake Food Brand To Highlight Danger Of Algorithms
Marcus Thomas Adds 3 To Leadership Ranks
5 Reasons Why Ads In LLMs Are No Big Deal
DLA Named Lead Agency For Green Front Furniture
HD Wins Remits For Additional PurposeBuilt Brands
Kantar Media Rebrands As Fifty5Blue
Trade Desk Unveils New Streaming Platform
MediaPost Agency Daily - Wednesday, Feb. 25, 2026
WPP, Adobe Expand Partnership: Form Client Transformation Practice
OpenTable Launches Retail Media Operation
Table Please: A Conversation With OpenTable Media's Chatbot
Fallon Highlights Sleep Number's ComfortMode Mattress
Blade Runner: Bailey Lauerman Touts Bosch's 'Innovation'
Rosa Takes Reins As CEO, Americas For Havas Prose On Pixels
'Luma Dream Brief' Jurors Announced
Generation AI, And Their Parents Too
Kantar Media Rebrands As Fifty5Blue
WPP Reveals Client Payments In Court Documents
MediaPost Agency Daily - Tuesday, Feb. 24, 2026
Bollore Takes Majority Control Of Havas With 52% Stake
American Residential Names Horizon Next Media AOR
Mekanism Introduces Alaska Airlines' Global Reach
Gravity Global Ups Leinberger To Head of Social Media
Dentsu Creative Wins Waterloo Water Social AOR
Redscout Wins 3 Accounts, Focuses On Brand Growth
Advocacy Groups Back Media Matters In Fight Over 'Ad Boycott' Probe
Dunkin' Iced Coffee Glove Promo Goes Viral
The Social Media Business Model Goes On Trial
The 3 A's Of Marketing To The Gen Z Parent
MediaPost Agency Daily - Monday, Feb. 23, 2026
Quad Duo: Gorilla Glue Taps Rise As Media AOR, Betty Launches 'Tough' Campaign
We Are Social Adds 3 To North American Leadership
Iris Highlights 'Real' Clients To Promote Visa Direct B2B
McKinney Launches PR Unit, Taps Weber Shandwick Veteran To Run It
International Lottery Firm Allwyn Launches Creative Review
Beyond the Big Game: Why Legendary February Is A Win For A Universal Tracking Standard
Tariff Reversal Could Trigger More Ad Dollars
Are You An Advertiser -- Or Just Your Agency's Favorite Customer?
Axe Decides It's Time To Stop The Cloud
MediaPost Agency Daily - Friday, Feb. 20, 2026
WPP Media Report Frames 'Future Of Advertising Intelligence'
Mother New York, StreetEasy Celebrate New Yorkers
Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
David New York Ups 5 Creatives
Dentsu Teams With Tech Studio For New Storytelling Techniques, Cites Anime
ANA Finds Influencer Marketing Agencies Averaging 30% Commissions
Financial Fears Power Walmart Gains, Ad Sales Up 37%
Folgers Reimagines 'Best Part Of Waking Up'
Jeep Wins Non-Super Bowl With Billy Bass
AI Deception Is Hard To Track, Microsoft Study Says
MediaPost Agency Daily - Thursday, Feb. 19, 2026
Omnicom To Sell $2.5B In 'Non-Strategic,' Underperforming Assets
Jamming: Hartley's Appoints Who Wot Why Lead Creative
Iconic Turkey Brand Butterball Awards Carmichael Lynch Media, Creative & Social Remit
Jung von Matt Steers Global Campaign For MINI Cooper
Michelob's Ultra Instructor Ad Tops In Creative Effectiveness During Olympics
Terry Hines Acquires Content Studio MDRN Logic, Expands Creative Options
Highdive Ups Long To Chief Growth/Marketing Officer
Connected Vehicles Are Opening New Media Surfaces, Reports Say
Thinlyveiledpitches.com
Your Best-Performing Campaign Isn't Performing
MediaPost Agency Daily - Wednesday, Feb. 18, 2026
Havas Exceeds 2025 Outlook, Expects Similar Growth This Year
Rebate Media Buyers, Defiant LA Team To Up Client ROI
Amplify Strengthens Creative Team In U.S.
France Wins 'Country Of The Year' Honors At Cannes
Lerma/ Hires Omar Quinones As Its First Chief Strategy Officer
Harris Poll Finds 'Opting Out' Of The Economy Has Become A Movement
Kellogg's Gives Tony The Tiger Hip Hop Reboot
TopRight Reinforces Middlesex County, NJ As Key Business Hub
Maria On Media: A Conversation With Bayer's Maria Givens
Singing In Unison
MediaPost Agency Daily - Tuesday, Feb. 17, 2026
Attivo Taps Big Agency Media Vet Savic To Run U.S.
Ogilvy Debuts First MLS Creative To Up Soccer Engagement
Walz Tetrick Advertising Rebrands To WTA, Says It's 'Made To Move'
MarketCast Hires 2 VPs To Oversee Advertiser Growth
Anomaly's Visa Campaign Celebrates 2 Determined Olympians
How Marketing Mix Modeling Is Becoming A Must-Have Predictive Tool
Denmark Reassures American Travelers They Are Welcome
I Had A Discussion About Truth With ChatGPT - It Didn't End Well
Influencer Integrity: Now There's A Shield For That
Toyota's Mike Tripp Named MediaPost Automotive Marketer Of The Year
AI Goes Awry: Ars Technica Retracts Article With 'Fabricated' Quotations
MediaPost Agency Daily - Monday, Feb. 16, 2026
Dentsu Looks To New Management For Answers To Growth Quagmire
Omnicom's PHD Wins Raymour & Flanigan Media
Saylor Adds Sherman, Freia To Bolster Creative Muscle
Publicis Canada Makes TD Bank 'More Human" In North America
Sweetgreen Selects Wpromote As Paid Media AOR
PMG Traverses North America: Opens Mexico City, Toronto Offices
Actor Will Forte Joins Huntington's Disease Awareness Campaign
Friday The 13th On Madison Avenue: Your Agency Just Ran Out Of Billable Air
Why Audio Media Will Be The Year's Soundtrack For Sports, Politics, Pop Culture
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