OMMA Today Editions for October 2015
- OMMA Today - Thursday, Oct. 15, 2015
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
- Conde Nast Launches Food Innovation Group Video Net
- Newspapers Reach Record Numbers Online -- But Revenues Don't Follow
- Programmatic Advertising Gaining B2B Marketers' Support
- Facebook Accidentally Shared View Counts
- 'NYT' Offers Free Digital Day Passes To Newsstand Readers
- Fantasy Football DraftKings, FanDuel Fail To Link TV To Search
- StrongView, Selligent Join Forces
- OMMA Today - Wednesday, Oct. 14, 2015
- Georgia-Pacific Taps Meredith For Huge Branded Content Push
- Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
- Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
- Multiscreen Users Favor Live TV Ads, Funny Spots
- Major Publishers Adopt STAQ's New Automated Programmatic Management Platform
- Twitter Taps Kordestani As Executive Chairman
- Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
- Boomtrain's $12 Million Funding Will Further Personalize Ecommerce
- OMMA Today - Tuesday, Oct. 13, 2015
- Lack Of Transparency Causes $10 Billion Loss In Mobile
- Conde Nast Buys Pitchfork Media
- Twitter Axes 8% Of Staff
- Toyota Sponsors Live Music Performances On Yahoo
- How Snapchat Fails Forward
- 'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire Them
- Social Media Helps Publishers Reach Millennials, Gen Z
- AerServ Sees Skyrocketing In-App Mobile Video Sales
- Under Fire: Business Model Of Selling TV Shows To Digital Platforms
- OMMA Today - Monday, Oct. 12, 2015
- Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
- Facebook Goes After mCommerce With Canvas
- Real-Time With WPP's $4 Billion Man
- Fledgling Yahoo Gemini A Factor In U.S. Paid-Search Slowing Ad Growth
- Publishers Embrace Social Platforms, Mobile
- Digital Tech, Social Connections Dominate Loyalty Index
- SendGrid Tries to Win Back Customers With Triggered Emails
- Email Marketers Invest In Social Media Ads For Greater ROI
- Ad Tech Guru O'Connell Joins MediaMath As CMO
- OMMA Today - Friday, Oct. 9, 2015
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
- Twitter Encourages Advertisers To Run Video Ads
- Quantcast Teams With Data Providers For Audience Targeting
- InStyle Taps Jaunt for Virtual Reality
- Infor Updates Email Marketing Product; Allows Social Media Integration
- Fresh Google Ad Tech Brings New Dimension Of Relevance
- Two-Thirds Of Adults Use Social Network Sites
- Narrative Wins Digital, Social AOR Assignment From JCPenney
- OMMA Today - Thursday, Oct. 8, 2015
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
- Advertisers Expect To Spend More On Advanced TV
- Facebook Unveils 'Reaction' Emojis
- ZypMedia Brings Programmatic To Politics
- Vidyard Launches Personalized Video For Marketers
- Lawmakers Call For Stronger Do-Not-Track Standards
- 'NYT' Doubles Down On Digital
- Social Media Use Divides Along Class Lines
- Attribution, Keywords, Bids Cross Ecommerce, Ad Targeting From Search To Social
- Instagram Is Picture Perfect For Hispanic Advertisers
- Netflix Raises Subscriber Price, Stock Price Climbs
- OMMA Today - Wednesday, Oct. 7, 2015
- Facebook Rolls Out Lead Ads
- Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
- Opera Mediaworks Utilizes Moat Analytics For Better Viewability Metric
- Google Accelerates Load Times For Mobile Pages
- Publishers Need Better Ad Tech To Compete With Google, Facebook
- BBC News Taps Yahoo For Video Distribution
- Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
- Auction-Based Selling: What TV Media Owners Need To Know
- OMMA Today - Tuesday, Oct. 6, 2015
- Simpli.fi Steps Up Programmatic Path For Local Media Buys
- Amazon Strengthens Its Position As First Search Destination
- OTT Users Growing, YouTube, Netflix Dominate
- 4 Ways To Engage With Consumers Through Wearable Tech Devices
- Twitter Debuts Moments, Highlights Visually Compelling Images
- Implications Of Facebook Data Rules On Political Campaigns
- Microsoft's Outlook Web Application Threatened By Malware
- Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under
- Proofpoint Unveils New Email Security Features For SMBs
- OMMA Today - Monday, Oct. 5, 2015
- Twitter Names Jack Dorsey Permanent CEO, Bain Becomes COO
- 'NYT' Thanks Subscribers For Support, Digital Passes 1M Mark
- NatGeo, Visit Florida Partner For Content Hub
- New Tool Blocks Content, Allowing Ads to Load Faster
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
- YouNow Raises $15M To Challenge Rivals
- Ambassadors, Transparency And Wi-Fi: Digital Engagement Strategies To Grab Millennial Market Share
- Adobe Unveils New Benchmark Tool
- Moovweb Introduces Optimized Mobile Shopping With MoovCheckout
- OMMA Today - Friday, Oct. 2, 2015
- News Corp. Dumps Digital Education Business
- Brands Integrate Video Into Email To Capitalize On Engagement
- Alphabet Becomes Google's Parent Company At The Close Of Business
- Axel Springer Takes Stake in Thrillist
- Viacom Taps Zilberbrand For Audience Science Post
- Millennials' TV Viewing Favors VOD, Streaming
- Google Executive Speaks Out On Ad Blocking At Advertising Week
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
- Weebly, MapJam Announce Personalized Maps, Optimize Geomarketing
