OMMA Today Editions for January 2016
- OMMA Today - Friday, Jan. 15, 2016
- Horizon Media 'Summit' Tackles The Ad-Blocking Conundrum
- Local Ads To See Big Growth In 2016, Digital To Soar
- Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop
- IAB Dis-Invites Adblock Plus From Leadership Confab
- Truth In Advertising: Who You Gonna Call?
- Personalized Digital Advertising For Political Campaigns
- Bing Ads Updates Keyword Planner, Helps Marketers Review Impression Share
- Kiip Sees 230% Growth in 2015, Promotes Positive Branding
- IBM Launches Dynamic Pricing, Acquires IRIS Analytics
- Real-Time Geographic Targeting Boosts Customer Feedback
- OMMA Today - Thursday, Jan. 14, 2016
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
- WideOrbit's WO Programmatic Adds Deal ID Support
- 4 Social Media Trends That Will Revolutionize Your Marketing In 2016
- App Annie Raises $63M, Adds New Board Member
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
- Mediaocean Buys Aussie Software Provider Of Ad Financial Tech
- 5 Emerging Marketing Trends That Require Advanced Measurement
- Email Successful For Time-Constrained Content Marketers
- Online Local Ads Forecast To Grow 37%, SMBs Increase Digital Spend
- OMMA Today - Wednesday, Jan. 13, 2016
- Turner Debuts Ad Lab, Looks To Improve Video Advertising
- MediaMath Launches Helix, Proprietary Data Business
- MediaBrix Brings New Rewarded Ads To Kik
- Smart AdServer, Adsquare Partner To Help Publishers Segment Audiences
- SpotX Announces Plans To Expand In Asia, Hires New JAPAC Managing Director
- Changes In Search Engine Partnerships Cloud Quarterly Results
- Pinterest Recruits SparkPost for Real-Time Data-Driven Email Engagement
- 'Economist,' Murmur Create StoryDeck, A Mobile 'Tinder For Content'
- Beachfront Media Sees 700% Growth in Mobile Revenue In 2015
- OMMA Today - Tuesday, Jan. 12, 2016
- MediaCom To Track Emotions: Integrate Into Content, Media Planning
- Opera MediaWorks, Nielsen Catalina Solutions Partner To Deliver HD Mobile Video Ads
- CBS Interactive, CNET Launch Online Auto Site
- T-Mobile Defends Binge On, Says HD Streams Waste Data
- IAB Tech Lab Releases Protocols For OpenRTB
- Chinese Company Buys 60% Stake In Grindr
- NetTALK, Tapjoy Offer Free Global Calls For Ads
- Campaign Monitor Upgrades Email Marketing Platform
- Freeform Launches TV Everywhere App
- OMMA Today - Monday, Jan. 11, 2016
- American Media Reports 40% Growth In Digital Audience For 2015
- UberMedia, DMM Partner For Retail Analysis Of Mobile Phone Data
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
- 2016 Sees Display Ad Spend Overtake Search In U.S.
- Hughes Puts 'New Republic' Up For Sale
- Barons Media Bows Supply-Side Platform
- How Facebook Oculus Rift-Microsoft Xbox Deal Could Pull In Bing
- Cutting Back On Mobile Usage May Improve Your Health
- OMMA Today - Friday, Jan. 8, 2016
- Zynga, Rubicon Release Mobile Product For Political Campaigns
- Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
- 4C Adds Display, Search Campaign Management To Programmatic Product
- Gmail Plug-In Highlights Phrases That Undermine Credibility
- Survey: More Than 80% Of Publishers Use Programmatic To Sell Advertising
- AOL Email Users More Likely To Donate To Political Campaigns
- A Novel Concept: Advertisers Caring About How Customers Regard Their Ads
- Appodeal Gets $3M To Grow Mobile App Programmatic Solution
- Consumers Would Switch Carriers For Music Streaming
- OMMA Today - Thursday, Jan. 7, 2016
- Facebook Audience Network Hits $1B In Revs, Most To Publishers
- Yahoo Employees Brace For Layoffs
- Local Broadcast Trade Group Launches Programmatic TV Guidelines
- Harmelin Media Takes Programmatic In-House
- Dow Jones Creates New Publishing Unit, Focuses On Products, Video
- The Politics Of Mobile
- Conquesting Bridges Television With Digital Through Data
- 320K Time Warner Cable Customers' Emails Hacked
- Appeals Court OKs Facebook's $20 Million Sponsored Stories Settlement
- T-Mobile Expands BingeOn, Counters Net Neutrality Complaints
- OMMA Today - Wednesday, Jan. 6, 2016
- Fox Embraces VR, Invests In Smart Glass Co.
- Zynga, Rubicon Partner On Tradable Programmatic Direct
- Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
- Phablets Dominate Mobile Biz, Apple Fuels Growth
- Local Broadcast Trade Group Launches Programmatic TV Guidelines
- Mobile Optimization Needs To Be A Higher Priority For Email Marketers
- Snapchat Shutters Lens Store
- GroupM And Fullscreen Forge Influencer Marketing Partnership
- OMMA Today - Tuesday, Jan. 5, 2016
- Amazon Sponsored Products Drive $1.5 Billion In Sales
- Yahoo Closes Down Yahoo Screen Hub
- Twitter To Launch New Conversational Ads
- iHeartRadio Integrates Apps With New Devices
- Twitter Pushes User Appeal, Expected To Extend Tweet Length
- Global Tech Spending To Hit $2.9 Trillion In 2016
- Oracle To Acquire Publisher Audience Platform AddThis
- Google, Lenovo Dance Around Project Tango Announcement At CES
- Mobile Autoplay Ads Can Double Intent To Purchase
- Acxiom Launches Advanced Ad Data Platform AcxiomTV
