OPR’s: The UK Edition (Kind Of) It Was The Best Of Times, It Was The Worst Of Times: Loquacious UK Guardian New York columnist Tina Brown wrote this dispatch from someplace north of 72nd Street this week: “The wounded city still glitters but the current budget crisis, with its constant drum roll of whopping deficits and grinding service cuts, has already dirtied it up in our mind’s eye. There was a Seventies-style demo protesting against the cuts on the steps of City Hall at the end of November.

Tribal DDB Was So Ahead Of It’s Time: Heard a lot of talk about “tribal marketing” at this week’s ARF-fest in NYC. It sounds very cool in theory.

Fear Factor: Tuesday’s Advertising Research Foundation seminar was the first time I heard brand managers openly admit that they are developing new strategies to counter the use of digital video recorders. That’s all good.

It Worked For Woodward And Bernstein: I’ve been reading a lot about the new “advocacy journalism” stance at The New York Times. Turns out that editor Howell Raines has had the nerve to run several pieces about the controversy over Augusta National refusing women.

Jesus, You Could Drive My Car: The Evangelical Environmental Network, which is behind the “Would Jesus Drive an SUV?” campaign, has its heart in the right place. Take a look under this misguided effort and terrible ad campaign, and you’ll see its core mission is to oppose “pollution and environmental degradation and the harm they cause to people and the rest of creation.

Pop Culture Riff Of The Week: A song called "M-U-S-L-I-M" and is sung by Native Deen, a Washington-based group which fuses its African-American culture and Muslim faith to create a hip-hop sound with a unique message. “So always be proud, you can say it out loud/I am proud to be down with the Muslim crowd!/M-U-S-L-I-M /I'm so blessed to be with them.

Four: Right now it’s a curious battle, this boycott of Augusta National and The Masters being led by the National Counsel of Woman’s Organizations. But it will affect the ad business.

Lose Weight Fast: Guess you couldn’t run an ad that claimed this feat unless you had a research staff that could quickly try out any product that aims to do it. The Federal Trade Commission handed down a decision last week that essentially makes magazines and any other media responsible for the veracity of the content of dietary ads that they carry.

OPRs For Week Of Nov. 18 Now Here’s A Magazine With A Tremendous Grasp Of The Obvious: Money magazine's 16th annual list of The Ten Best Places To Live In America, released today, identifies ten metropolitan areas where Americans are moving and real estate has been booming.