NanoooNanooo: Is that how you spell that stupid catch phrase Robin Williams used to yap on Mork and Mindy? It’s not showing up on SpellCheck. Anyway, I want to use it as a lead in to make some points about technology and advertising.

Riffs On A Rainy Weekend Of Too Much TV:Nickmmercials: Cartoons have gone into a new stratosphere of cyberlooks and bizarre plotlines. Saturday am Jimmy Neutron (new Nicktoon) took his classmates to the sea floor for a class project in oceanography and his crew mutinied.

The U2 Edition Surrender: I cannot figure this business out for the life of me. And I’m starting to think that any sentient being who says he or she has it figured out – doesn’t.

Just Hasn’t Been The Same Since Dr. Spock Checked Out: One year after launching Placebo Journal, his one-man crusade against all that is wrong with the practice of medicine, family practitioner Douglas Farrago, M.D., has declared himself King of Medicine. In justifying his claim to the title, Dr. Farrago (KOM) writes: "What makes me so special to be called the King of Medicine? Is it because I am the best doctor? Evidence does not support that.

Sure Beats A Pledge Drive:PBS CEO Pat Mitchell has been speaking out lately in interviews and a mini-speaking tour about the dangers of mega-mergers in the media. “These mergers affect all aspects of the media," Mitchell said.

PIBets:The magazine world looks to be in better health ending this year than most any other media, in my opinion. Here’s why.

Dr. Time and Mr. Warner: AOL/TimeWarner is letting its dual corporate personalities show. Let’s call personality number one Dr. Time. Dr. Time likes to analyze numbers, form mergers that may not work out in the future and wheel and deal rather than focus on tried-and-true revenue generators.

No Pulse:Let’s not let the passing of Pulse, Tower Records in-store ‘zine go by without its due props. It was shut down last week as Tower continues to downsize.

When The World Was Flat As A Pancake, Mona Lisa Was Happy As A Clam: That was the working title of a John Prine song that never made it to record. The actual song that did make it (A Big Old Goofy World) is a brilliant poke at similes like: “You oughta see his wife/She’s a cute little dish/ Smokes like a chimney and drinks like a fish.

OPRs for the week of Nov. 4: Call Programming. I Have A Great Idea: According to TV Guide, Rosie O'Donnell says that if she still had her talk show, she would use it as a forum to defend Martha Stewart. "I'd be singing Martha Stewart a love song every day.