THAT'S ALL FOLKS -- Marlins fans in New York (which include Red Sox and Mets fans, at least last week) weren't able to see much of the post-series celebration, since the local Fox affiliate went to news a few minutes after a weak grounder ended the game and the series. Fox's broadcasters said they would be back after the first commercial break; they weren't.

ANYONE REMEMBER THE FLUSH-O-METER? - It seems some things never change where Nielsen measurements are concerned. In explaining some of the logistical challenges Nielsen Media Research encountered while developing its new ratings system for cinema-based advertising, Nielsen Cinema chief Paul Lindstrom tells the Riff why Nielsen settled on a method that measures movie attendance, not actual cinema advertising exposure.

IN CASE ANYONE'S LISTENING, WE STILL LIKE CASH, NOT CACHE - For the rest of us, the most rewarding moments at work would be, well, being rewarded. Not so for information workers - especially the nation's top info exec - according to new advertising and research released today by Microsoft.

THE NEW YORK ENQUIRER - Now that American Media chief David Pecker has officially thrown his hat into the three-ring circus that will be the auction of Primedia's New York magazine, we can't help wondering what editorial scenarios might arise from having the regional mag published by the same folks who produce supermarket tabs like the National Enquirer and the Star. Not that there's anything wrong with those publications.

HERE WE GO AGAIN - CBS will air a biopic on Ronald Reagan's presidency during the November sweeps, starring James Brolin as Reagan and Judy Davis as Nancy Reagan. Conservatives are already shouting about the treatment of their favorite president, claiming a Hollywood bias toward liberalism will make for an unfair (and sometimes unflattering) portrayal.

PUTTING ON A NEW FACE - Beginning Tuesday, The New York Times will change its typefaces for the first time since 1976. The Times will move from the mélange of typefaces - Latin Condensed, News Gothic, Century Bold and Bookman, for you type font geeks out there - to a single Cheltenham face.

CURSING THE BAMBINO ONCE AGAIN - So the Cubs-Red Sox World Series we thought might happen turns out to be another pipe dream. The Yankees roll to the World Series.

No Home Run For Advertisers With World Series. No matter what happens in the seventh game of the American League Championship series tonight, a media buying firm predicts that it will at best be a standup triple for advertisers.

ATTACK OF THE TV MOVIES -- You'd think that a benefit of the saturation cable news coverage of big stories would be a decline in the number of "fact-based" TV movies that shamelessly try to dramatize them. It would have been comforting to know that 9/11 was so terrible and traumatic, so lodged in the nation's memory, that there wouldn't be any TV movies about it.

THE RIFF LIVES FOR THIS - Major League Baseball's advertising campaign within the championship and World Series shows superstar ballplayers discussing why they love the game, adding, "I live for this." Something tells the Riff we're not going to see a spot from Pedro Martinez, Don Zimmer, Karim Garcia or Manny Ramirez.