Real-Time Daily Editions for October 2013
- Real-Time Daily - Thursday, Oct. 31, 2013
- Real-Time Is Really 0.36 Seconds
- Native Ad Formats vs. Exchange Ready Media
- Programmatic Buying Drives More Advanced Targeting In Video Campaigns
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
- I Still Don't Heart That Cannes-Winning Oreo Thing
- The Trade Desk Adds DG's Pre-Bid Data To DSP
- Whom Would You Trust: A Human Or An Algorithm?
- 2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes
- Startups: Bring More Than Code To The Marketing Table
- Flurry's Mobile RTB Magic
- RTB To Reach $3.3B In U.S.
- Century 21 Can Even Handle 'Haunted' Houses
- Real-Time Daily - Wednesday, Oct. 30, 2013
- Models Are People Too
- Twelvefold Makes Programmatic Platform Self-Serve, Relies On 'Mindsets,' Not Cookies
- Machine Translation: 5 Keys To Delivering Relevant Global Content
- LiveRamp, Videology Partner, Let Brand Marketers Use First-Party Data For Digital Video
- Whatever Happened To The Web Analytics Industry?
- 54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box
- Twitter Sheds Light On Its Thoughts Of RTB's Future
- Tremor Announces New Performance Based Pricing Models
- UM Incubator Hatches Pixlee
- Neustar Acquires Aggregate Knowledge For $119 Million
- Run Hires Outram, Jean-Baptiste
- Is RTB Ending Mobile Performance Advertising?
- Real-Time Daily - Tuesday, Oct. 29, 2013
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
- No More Surveys: New Tool Offers Real-Time Consumer Insights
- Programmatic: Using Data and Analytics To Drive Media Decisions
- Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
- Hyperbabble Of The Day
- Magnetic Creates Initiative To Protect Brand Marketers From Fraud
- Midsized Media Shops Remain Strong
- Forget What You Know About RTM
- Yieldex Launches Calendar For Sponsorship Sales
- Real-Time Daily - Monday, Oct. 28, 2013
- Transparency: Are Pubs Just Waiting For Buyers To Define It?
- LifeStreet Enter Mobile RTB With RevJet Platform
- The Cookie Is Crumbling Under Multichannel's Weight
- Native, RTB Set To Converge?
- Programmatic Is About Freeing Humans, Not Replacing Them
- Real-Time Daily - Friday, Oct. 25, 2013
- Ads Know Your Name; Will They Soon Know What You Did Last Summer?
- Can Automation Co-Exist With Customization? Turns Out, We're Moving To Automated Customization
- Don't Overdo Ad Tech Partnerships: A Lesson From...Oktoberfest?
- MediaCrossing Raises $6 Million, Billed As New Ad, Agency Trading Partner
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
- Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad Buys
- Expose Of Experian Sparks New Questions About Data Brokers
- Don't Be Scared Of Real-Time Marketing
- In Europe, SpotXChange Says One-Third of Video Buys Will Be Programmatic by 2017; Now Only 4.6% Are
- Real-Time Daily - Thursday, Oct. 24, 2013
- Is Programmatic The Future Or The Now?
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
- Turner Launches Private Ad Exchange
- Facebook Jumps On Retargeting Bandwagon
- Aggregate Knowledge Joins Amazon Partner Network, Combines Its Data With Amazon Redshift
- An Open Eulogy For Premium Publishers
- Hyperbabble Of The Day
- Perils Of Personalization Vs. Privacy
- Do Advertisers Really Know Where Their Ads are Running?
- Real-Time Daily - Wednesday, Oct. 23, 2013
- 'Fragmentation' Isn't A Marketer's Most Pressing Connection Issue
- As Real-Time Supply Expands, Prices Crash: Report Uncovers Rampant Net-Bot Fraud
- Digital Video Spending On Rise, Boosted By Programmatic
- Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
- Game On: Search Retargeting
- Mobile Video Ads Now Available For Programmatic Buying Via Adelphic
- Monitoring Desire In TwitterLand
- The Measurement Problem
- About.com Taps Colbert As CRO
- MoPub Could Quintuple Revenue In 2013
- Real-Time Daily - Tuesday, Oct. 22, 2013
- FBX Prices Were Going Up Even Before Google Joined The Party...
- Want To Up Completion Rates? Just Help Your City's Baseball Team
- Insights Are For Brands, Data Is For Direct Response: The IMP Is Born
- Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
- Hyperbabble Of The Day
- DG Debuts Tool To Detect Ad Display Fraud
- Visible Measures Offers New In-Stream Ads, Video To Publishers
- Integrate Raises $7 Million
- Datalogix Expanding Colo. Headquarters
- Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore Triumph
- Experian Allegedly Sold Private Customer Data to Cyber Criminals
- Real-Time Daily - Tuesday, Oct. 22, 2013
- FBX Prices Were Going Up Even Before Google Joined The Party...
- Want To Up Completion Rates? Just Help Your City's Baseball Team
- Insights Are For Brands, Data Is For Direct Response: The IMP Is Born
- Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
- Hyperbabble Of The Day
- DG Debuts Tool To Detect Ad Display Fraud
- Visible Measures Offers New In-Stream Ads, Video To Publishers
- Integrate Raises $7 Million
- Datalogix Expanding Colo. Headquarters
- Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore Triumph
- Experian Allegedly Sold Private Customer Data to Cyber Criminals
- Real-Time Daily - Monday, Oct. 21, 2013
- It's A Fickle Thing, This RTB Stuff
- LiveRail Unzips Video Ad 'Pods' For RTB
- Automation Will Run Your Entire Ad Campaign
- Marin Labs Rolls Out Automation Technology To Enhance Ad Position
- Hyperbabble Of The Day
- IPG Vet Spengler Jumps to Clear Channel
- RTB Changing The Mobile Ad Industry
- Facebook To Let Google Onto FBX
- Setting The Stage For Big Data Success
