Real-Time Daily Editions for February 2015
- Real-Time Daily - Friday, Feb. 27, 2015
- What If 'The Dress' Were An Ad?
- Programmatic TV: An Idiom's Delight
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
- Six Signs We're In The Postdigital Age Of Advertising
- Integral Receives MRC Accreditation For Video Ad Viewability
- IoT, Mobile & Connected Shoppers: Views from MIT
- Adsquare's Mobile Audience Data Comes To AppNexus
- The Great Big Data Fragmentation
- Correction: NCS AdVantics Datasets
- Real-Time Daily - Thursday, Feb. 26, 2015
- Patent Vending: Collective Eyes Licensing
- PubMatic Passes $130M Run Rate, Claims Profitability
- AdRoll Taps 2 Ex-Googlers To Lead New Japan Office
- ITN Taps Nielsen Catalina Data For Ad Sales
- Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
- Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
- Cox Taps TubeMogul For Video Ad Sales
- Delivering Mobile Ads Via Drone Is Now A Thing
- Programmatic Transparency Needs To Be Fixed -- And Fast
- Mobile Payments Services Slow To Increase Rate Of Use
- How Advertisers Can Lead the Fight Against Digital Piracy
- Real-Time Daily - Wednesday, Feb. 25, 2015
- Programmatic's Fourth 'Right'
- Major League Gaming Taps OpenX To Sell Programmatically
- All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
- Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
- Marketers: How To Succeed With Data
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
- Brand Safety - The Big Guys Get It, Why Not The Independents?
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
- Real-Time Analytics Firm Metamarkets Raises $15M
- AdsWizz Taps Lotame For Data Management
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
- Cox Taps TubeMogul For Video Ad Sales
- Delivering Mobile Ads Via Drone Is Now A Thing
- Real-Time Daily - Tuesday, Feb. 24, 2015
- The Noisy Programmatic Meeting Room
- Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
- Ad-Targeting Data Providers Not All On Target
- Three Myths About Programmatic Native
- Adform Guarantees Viewability With New Tech
- Cox Taps TubeMogul For Video Ad Sales
- Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
- Algorithms Should Optimize Effectiveness, Not Efficiency
- Brand Safety - The Big Guys Get It, Why Not The Independents?
- 2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
- 'It's Difficult To Find Love In An Excel Spreadsheet'
- Real-Time Daily - Monday, Feb. 23, 2015
- Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
- IAB Releases Native RTB Specifications
- Better Will Always Outweigh Perfect In Audience Targeting
- Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
- Marketers Buy More Than They Use Analytics
- Canadian Ad Exchange CPAX Adds New Publishers, Now Has Over 100
- Avoid Social-Media Disasters During Award Season
- Qualia, BlueCava Partner For Real-Time Intent Targeting
- Livefrye Grabs $47M In Funding, Will Expand Tech
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
- Real-Time Daily - Friday, Feb. 20, 2015
- Programmatic Video To Be A Focus In 2015
- Targeted Victory Updates Platform To Include Facebook Ads Integration
- Clypd Brings Yield Optimization To Programmatic TV
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
- Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
- Yahoo Intros Search In Apps As Part Of Mobile Development Suite
- Cxense DMP Integrates With Google DoubleClick For Publishers
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
- Death Of The Centralized Agency Trading Desk?
- Media Usage Does Not Always Mean Ad-Reach Opportunity
- If I Can Learn Digital Attribution, So Can You!
- Oracle Plays Oracle To Predict Oscar Wins
- Real-Time Daily - Thursday, Feb. 19, 2015
- According To Comment Section Data Mining, The Oscar Winners Are...
- Criteo Acquires DataPop, Sees $20M In Q4 Profit
- VMM Taps Tremor For Programmatic Video
- MDC Advertising Relaunches As 'The Programmatic Healthcare Agency'
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
- How To Make Native Programmatic
- Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
- Viewability In Focus At Leadership Meeting
- Video Ad Viewability Rises
- Rovi Inks Data Deal With A+E Networks
- Are You Afraid Of The Future Of Marketing?
- Real-Time Daily - Wednesday, Feb. 18, 2015
- Programmatic Targeting Impacting Physical Shopping
- Facebook's Marketing Partners Program Officially Relaunches
- Taptica Opens Shop In NY
- How To Evaluate Private Programmatic Deals
- Facebook To Debut Product Ads, Boost To Brands
- TV Programmatic: More than Real-Time Bidding
- SpotXchange Opens Office In Singapore
- Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
- Publicis Moves VivaKI Programmatic Arm Into Agencies
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
- Viewability: The Advertising Trend Of 2015
- Real-Time Daily - Tuesday, Feb. 17, 2015
- Real-Time With Keith Gooberman On Launching An Independent Trading Desk
- comScore CEO Matta Joins Nativo Board Of Directors
- Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
- Foursquare Eliminates Barriers To Mobile App
- VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
- Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
- Publicis Moves VivaKI Programmatic Arm Into Agencies
- Are We Guilty Of 'Numbed' Marketing?
- Real-Time Daily - Monday, Feb. 16, 2015
- How Consumers Reacted To Winter Storm Juno
- Beacons Open Up Prospects For 'Physical Retargeting'
- SpotXchange Expands In Europe, Opens Office In Amsterdam
- The Rebranding Of A Century-Old Marketing Challenge
- IPG Will Remain Out Of The Inventory Resale Business
- Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
- Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
- Advertisers' Viewability Demands Frustrating Publishers
- Forbes Puts Native Ad On Cover
- Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
