Real-Time Daily Editions for February 2015
- Real-Time Daily - Friday, Feb. 13, 2015
- Programmatic Traders Getting Social
- Visible Measures To Guarantee Video Viewability
- The Programmatic Love Machine
- Forensiq Taps Ex-Sizmek Exec Rosner As CRO
- Viewability: No One Else Has It, Either
- With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
- Seven Ways To Improve Audience Targeting
- Siegler Joins SSP Sovrn As COO
- Native Advertising Is The Future, But It Means Nothing
- IPG Will Remain Out Of The Inventory Resale Business
- AutoWeb Gets Creative With adMarketplace Search Ads
- Hulu CEO: 'Nothing But Good' From Viewability Debate
- Real-Time Daily - Thursday, Feb. 12, 2015
- Agencies Plan For More Programmatic, Still Unsure They Trust It
- AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
- Viewability Hot-Button Issue At IAB Summit
- TEN To Sell Programmatically, Taps Caputo To Lead Charge
- The Rise of Native Ad Exchanges
- WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
- Taptica's Programmatic Platform Will Analyze Cost Per Action
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
- Let's Rethink How Advertising Works
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
- Juice Mobile Opens Office In Canada
- Real-Time Daily - Wednesday, Feb. 11, 2015
- Programmatic's Presence In Print
- Fit To Print: Target Buys Time Print Ads Via Programmatic
- Born To Be Here: Programmatic Native
- AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
- Facebook Preps New Facial Recognition Feature
- Verizon, Turn Sued Over Tracking Technology
- The Inside Game
- Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
- Can A Public Company Keep A Start-Up Attitude?
- Kalus Joins Tremor Video To Lead DSP
- Digilant Names Martinez Country Manager, Spain
- Partnership Between Facebook, Merkle Expected, Strengthens CRM
- Evans Cycles Switches To Mindshare
- Real-Time Daily - Tuesday, Feb. 10, 2015
- Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
- TAG Unveils Anti-Piracy Program At IAB Leadership Meeting
- Sideswipes: Data, The Way You Know It, Is Dead
- Xaxis' Moore Named Chairman Of IAB Tech Lab
- The Inside Game
- PulsePoint Taps Southerland As SVP, Programmatic Solutions
- Beacon-Influenced Sales: $4 Billion This Year, $44 Billion Next
- OpenX Passes $100M In Revenue
- Yieldex Releases Viewable Ad Forecast Tool
- Ebay Programmatic-Only Week Scheduled For Next Week
- BeaconsTried for Physical Re-Targeting
- Real-Time Daily - Monday, Feb. 9, 2015
- How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
- Forbes Taps AOL's Gravity For Personalized Native Ads
- The Good And Bad Of Technology
- AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
- Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?
- Sanders Joins Adap.tv Australia To Oversee Programmatic TV Ad Exchange
- The CEO Is The New CMO
- Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
- Native Is Transparent, But Main Obstacle Is Still Marketers Themselves
- Brands, Retailers Moving to Next Phase of Beacons
- Google Resets Glass
- Real-Time Daily - Friday, Feb. 6, 2015
- MoPub Gives Twitter $24M In Q4, Still About 5% Of Overall Revenue
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
- Programmatic TV: Planning And Buying Tie The Knot
- Adomik Hires Several Ad Tech Vets To Lead New NY Office
- Accounting for Ad Tech And Agencies
- Metamarkets Enters Partnership With Factual For Location Data
- Are Agencies Too Big, Too Controlling?
- EA Reviewing GBP80m European Buying And Planning Account
- Publicis Groupe Completes $3.7 Billion Sapient Acquisition
- Marin Acquires SocialMoov, Injects Social DNA Into Search
- Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
- Twitter Looks To Index Tweets In Google Search Results
- AgilOne Becomes Predictive Marketing Cloud
- Viewability: 3 Steps Every Publisher Needs To Take
- Real-Time Daily - Thursday, Feb. 5, 2015
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
- Taboola Raises $117M, Plans To Double Down On Automation
- Adomik Hires Several Ad Tech Vets To Lead New NY Office
- Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
- The New Look Of Yahoo's Exchange
- Omnicom And Channel 5 Spat Intensifies
- Mobile Network Speeds, Programmatic, And Why Marketers Need To Know
- Are Agencies Too Big, Too Controlling?
- The Power Of Location Is In Sharpening The Marketing Mix
- The ROI of Resolutions: What if Every Tweet Were An Opportunity?
- Real-Time Daily - Wednesday, Feb. 4, 2015
- Google Disabled Over 500 Million 'Bad Ads' Last Year
- Former Jumptap Exec Raises $5.6M For New Ad Tech Project
- Heineken Spending 10% Of Budget Via Programmatic
- What I Learned About Programmatic From Buying Windows
- Nexstar Acquires Video DSP Yashi For $33M
- AOL's Memo To Partners: Restructure May Be 'Uncomfortable' At First
- Wix Scores No. 1 In SEO By Integrating Super Bowl TV Campaign
- Balancing Art And Science To Track Campaign Performance
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
- Consumers 'Blind' To Branded Content on Social Media
- LinkedIn's Data Breach Settlement Moves Forward
- iHeartMedia Launches SoundBoard Studios For Branded Audio Content
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
- Real-Time Daily - Tuesday, Feb. 3, 2015
- Viewability On Networks, Exchanges Sees Marginal Uptick, Still Under 50%
- PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access
- How The Middle Layers Of Ad Tech Keep Fraud Alive
- Monster Tweets Super Bowl Congrats To Seattle, Posts Opening For Social Manager
- The Reign Of Real-Time
- Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
- Tannenbaum Joins PulsePoint As CTO
- Mobile SSP Inneractive Adds Native Video Support
- Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
- When It Comes To Apps, Target Your Partners, Not Just Consumers
- Real-Time Daily - Monday, Feb. 2, 2015
- Real-Time Roundup Of Super Bowl XLIX: Brands Relied On Hashtags, Not Moments
- Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing
- Super Bowl's Marketing Game Of Two Halves. Great For Branding, Less So For Response
- Altitude Digital Names Downes First CFO
- Sweet Tweetings
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
- NFL Moves Toward Live-Streaming
- Marin Inks Deals With Mobile Exchanges MoPub, Nexage For Cross-Channel Ad Targeting
- DoubleClick Tech Guru Jumps To HookLogic
- Super Bowl XLIX Competes For Views Online And Offline
- AOL Laying Off 150, Mostly In Sales
