RTBlog
"Real-time marketing" at this year's Super Bowl was less about reacting to unplanned moments and more about preplanned mini campaigns -- or the launch of new campaigns entirely. According to … Read the whole story
Forbes has tapped AOL's Gravity -- the personalized content recommendation platform that AOL acquired for $83 million one year ago -- as its exclusive … Read the whole story
- COMMENTARY
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come … Read the whole story
AdTruth, a device identification tech firm which was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform … Read the whole story
- COMMENTARY
The trend du jour for brands with scale, it seems, is finding an agency or holding company to bundle under a common structure. This … Read the whole story
AOL's programmatic video ad platform, Adap.tv, on Friday announced the appointment of Yasmin Sanders as senior director of programmatic TV, AU. She will be … Read the whole story
- COMMENTARY
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P … Read the whole story
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story
- COMMENTARY
Native has finally got its set of industry guidelines to reinforce what was already widely observed best practice. So marketers beware -- the one … Read the whole story
- COMMENTARY
By now, most marketers and retailers have done a test of beacons and understand how they will dramatically change the landscape of brand, retailer … Read the whole story
Tony Fadell, the creator of the smart thermostat at Nest Labs, will take charge of the next incarnation for Google Glass. The next version … Read the whole story
