The anti-piracy program unveiled Tuesday by the ad industry group known as the Trustworthy Accountability Group (TAG) serves as a reminder that the digital ad industry's quality concerns run deep. … Read the whole story
The Trustworthy Accountability Group -- launched last year by the IAB, ANA and the 4As -- on Tuesday unveiled an anti-piracy program, calling it … Read the whole story
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
David Moore, president of WPP Digital and chairman of Xaxis, was on Monday named chairman of the board for the IAB Technology Laboratory. The … Read the whole story
On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events … Read the whole story
PulsePoint, an online ad exchange, on Monday announced the appointment of Jack Dempsey Southerland III as SVP of programmatic solutions. Southerland was formerly SVP … Read the whole story
While beacons are popping up in many different industries and locations, the most significant impact this year likely will be in retail. While still … Read the whole story
OpenX, an ad tech firm founded in 2008, on Monday announced it surpassed $100 million in revenue in 2014. The company says its core … Read the whole story
Yieldex on Tuesday will release a tool in Yieldex Analytics that allows publishers to predict viewable impressions based on historical data to support advertisers … Read the whole story