• by Tyler Loechner  @mp_tyler, February 10, 2015

Programmatic video ad platform Tremor Video on Tuesday announced the appointment of Mark Kalus as product strategy head. He will oversee the company’s demand-side platform (DSP), which launched last year.

“He’ll be solely focused on our buy-side clients’ needs,” stated Kelly Petersen, head of product at Tremor. The company also has a supply-side platform (SSP) for publishers, and recently added over 40 publishing partners.

Kalus was most recently associate vice president of product management ad Sizmek, where he oversaw the company’s data and programmatic strategy, per a release. He has also held positions at Nielsen and HookLogic.