RTBlog
Google disabled over half a billion "bad ads" -- 524 million of them, to be exact -- from its networks and exchanges in 2014, according to a blog post the … Read the whole story
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
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It's hard to think of many businesses older than companies that sell windows. So when I recently had to replace some of the windows … Read the whole story
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it has acquired Yashi, a video demand-side platform (DSP), for $33 million. The move … Read the whole story
COMMENTARYPrime placement in the organic search results on engines became key to reaching viewers before, during and after the Super Bowl. Wix created an … Read the whole story
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Marketing, as a craft, is being reinvented in the digital age. David Ogilvy, the "Father of Advertising" himself, may have said it best when … Read the whole story
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Digital marketing was supposed to be all about metrics, but even social ninjas are now saying it should be measured rather than counted. In … Read the whole story
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It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
