David Moore, president of WPP Digital and chairman of Xaxis, was on Monday named chairman of the board for the IAB Technology Laboratory. Additionally, Scott Cunningham has been promoted to senior vice president, technology and ad operations at the IAB, and general manager of the IAB Tech Lab.
The IAB Tech Lab was founded in September 2014 as a nonprofit research and development consortium for the digital ad industry.
“This industry requires strong global tech standards and solutions if we’re going to be able to meet the demands of today’s marketers,” Moore asserted in a statement.
Moore has served on the IAB board of directors for 15 years, per a release. He served as chairman from 2009-2011.
Moore stepped into his current positions at WPP after Xaxis acquired 24/7 Media one year ago. He was founder, chairman and CEO of 24/7 Media.