Rather than latching on to a single moment, each brand tried to create its own conversation during Super Bowl XLIX, and many were tied to a TV spot that had … Read the whole story
Unmetric has created a real-time marketing hub called "Event Pulse," where it showcases brand-only tweets from the Super Bowl. Unmetric is pitching it to … Read the whole story
Now that the thrilling game is over, attention will focus on whether advertisers got a bang for their $4.5m thirty-second slots? Look at the … Read the whole story
Supply-side platform (SSP) Altitude Digital on Friday announced the appointment of Bradley Downes as chief financial officer, a new position at the company. Downes … Read the whole story
In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. … Read the whole story
Even with a poor TV market, and against the backdrop of concussion issues, and a rash of off-field questionable/illegal activity, this weekend's Super Bowl … Read the whole story
Marin Software announced Monday that its platform now integrates with mobile ad exchanges MoPub and Nexage, giving marketers a connection to consumers through mobile … Read the whole story
HookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick's global engineering team as Google's top technologist in New York. Now he … Read the whole story
NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz … Read the whole story