Search & Performance Marketing Daily Editions for April 2023
- Search & Performance Marketing Daily - Friday, April 14, 2023
- Yelp Data Shows Success Comes More Easily When Brands Build Community
- 70.3% Of Dentsu Survey Respondents Unaware Of Web3
- How Invoca Surpassed $100M Annual Recurring Revenue
- News Publishers' Twitter Ad Spend Down 83%, Study Finds
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
- Microsoft Outlook For Windows Now Supports Gmail
- Metaverse Not Dead Yet: Awaiting Apple's VR Headset
- Digital Advertising Showed Resilience Amid 2022 Upheaval
- Search & Performance Marketing Daily - Thursday, April 13, 2023
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
- Libsyn Renews Ad Deals With Top Podcasters
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
- ActiveCampaign To Open A Hub In Costa Rica
- Search & Performance Marketing Daily - Wednesday, April 12, 2023
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail Sites
- Google Launches Assured Open Source Software Service For Free
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
- Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
- When Is An Impression Not An Impression, Not An Impression? When Experts Collide
- MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
- Media Measurement Is Key Analytics Challenge For Marketers In US, Europe
- Baseball Is FINALLY Getting Some Media Love
- Redesigning QSRs In The Era Of Automation
- The Future Of Media Is IRL
- Search & Performance Marketing Daily - Tuesday, April 11, 2023
- China's New Ad Requirements To Take Effect In May
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
- How The AI Chatbots Stack Up Against Each Other
- Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
- Western Wear Brands Could Benefit From 'Taylor Swift Effect'
- Google TV Adds Hundreds Of FASTs, Including Tubi, To Aggregate 800+ Channels
- Google Snoops On App Use, Android Users Tell Court
- Stagwell's Latest Marketing Cloud Product Designed To Optimize Content Performance
- IT Budgets Rise In The Face Of Recessionary Fears, Study Finds
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
- Affinity Launches Dealmaking Tool On Salesforce AppExchange
- National TV Faces Tough Linear Ad Market, Especially Disney
- New Definition of Value Goes Beyond Discounting
- Finding The Space To Overthink
- Search & Performance Marketing Daily - Monday, April 10, 2023
- Adobe Data Shows Online Prices Fell 1.7% In March
- Apple And App Developers Sued By Baidu Over Fake Ernie Bot Apps
- Google CEO Muses About The Future Of Search, How It Could Evolve
- Agency Forms AI Marketing Lab Think Tank
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
- YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
- Better Twitter Media Labels? NPR Isn't 'State-Controlled Media,' Just 'State-Affiliated Media'
- TV Stations To See 3% Gain To $14.8B In 2023 Retransmission Revenue: S&P
- Secrets To Going Viral With Mom Content
- Why Lilly Pulitzer Is Tripling Its Influencer Budget
- Search & Performance Marketing Daily - Friday, April 7, 2023
- Google Sunsets 4 Attribution Models In Ads And Analytics
- Digital Terrain: The Top Towns For Building A Marketing Business
- Private Label Outpaces National Brands In 15 Dairy Categories
- Retail Sales Up By 4.7% In March, Growth Slows From February: Mastercard
- Newsbridge Introduces Generative AI Video Indexing
- Twitter Blocks Replies And Retweets To Substack Links
- Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
- YouTube, Netflix Are Most-Viewed Streamers, But FASTs Dominate Among 18-45s
- Don't Overlook Your Most Lucrative Consumer Segment
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
- The Real Truth About AI: Opinion
- Search & Performance Marketing Daily - Thursday, April 6, 2023
- Generational Divide Patterns Show Loyalty, Rewards Strategies
- Google CEO Confirms AI-Chat Bard Integration With Search
- CPG Company Uses AI To Optimize Ad Campaigns
- Google, WGU Partner To Educate Students In Search
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
- Twitter Launches 'Half-Ads' For Blue Subs Despite Low Adoption Rate
- M-commerce Apps: Installs Slow, But Sessions, Revenue Continue Growth
- YouTube Adds Podcasts Tab To Channel Pages
- Nielsen Starts Local TV OTT Measurement Service
- Meta Moves And Implications For Influencer Marketing
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
- Become A Hot Beauty Brand By Using Influencers
- Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
- Search & Performance Marketing Daily - Wednesday, April 5, 2023
- Havas Integrates Performance Shop With Media Group
- Snapchat Takes On-Target, User-Centric Approach To Generative AI, Expands Premium Offerings
- Tubi Captures 1% Of Total Streaming Viewership For First Time
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
- What Happened To Account-Based Marketing?
- SalesLoft Applies Generative AI To Email Sales Workflow
- Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
- Search & Performance Marketing Daily - Tuesday, April 4, 2023
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
- Pinterest Expands Creator Inclusion Fund To 5 More Countries
- AVOD Network Streamer Chicken Soup For The Soul To Start Ad-Selling Unit
- Qurate Retail Group Looks To Attract Young Shoppers With New Mobile App
- Intermedia Offers Cross-Channel Archiving Tool
- How To Navigate A Potential TikTok Ban
- Living History: What's Fueling Retail's Intense 'Now-Stalgia'
- iProspect Taps GroupM's Fishman For New Innovation Role
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
- Cross-Platform Reach Helps Sway Purchase Decisions
- The Dangerous Bits of ChatGPT
- Search & Performance Marketing Daily - Monday, April 3, 2023
- Coveo AI Search App Gets Special Nod From SAP Commerce Cloud
- Google Improves Math, Logic In Bard, Analysts Compare It With Microsoft Bing
- Google CEO Hints At Integrating Bard With Assistant
- Google And Microsoft Focus On Travelers
- Ecommerce-Related Internet Disruptions, Latency Can Cost Up To $1M Monthly
- YouTube Continues Coachella Coverage, Adds 3 More Stages To Livestream
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
- Where Are The TikTok Alternatives?
- Clinique Lab Moves To Web3 For Immersive Sales
- NAI Privacy Code To Be Integrated Into Compliance Tool
- Firm Offers Tool For Creating Contextual Audio Ads With Generative AI
- Deinfluencers Tell Gen Z What NOT To Buy
- Cadillac House Offers Bespoke Customer Experience
- Our Marketing Model Is Breaking -- Here's One Way To Fix It
- Lush Slashes Millions Of Ad Dollars Spent On Google
