- PubMatic Raises $45 Million
Raw, Mark Walsh - Wednesday, June 6, 2012
Sell-side ad platform PubMatic on Wednesday
announced raising $45 million ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- Xaxis Kicks Off In Canada
Online Media Daily, Steve McClellan - Tuesday, May 22, 2012
Xaxis, the GroupM demand-side digital ad-buying platform, has launched in Canada. ...
- Trulia Extends Realtor Ads To Mobile
Online Media Daily, Mark Walsh - Thursday, May 3, 2012
With more people using smartphones while shopping for homes, Trulia is launchi ...
- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- YouTube Ad Platform Adds Features, Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
YouTube is launching a series of tools and services, among them Traff ...
- Video Vendors Boost Verification; Discovery Tools
VidBlog, Daisy Whitney - Monday, April 16, 2012
The latest race for improvement in online video tools for advertising see ...
- Pubmatic Acquires MobiPrimo, Integrates Mobile Into Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, March 8, 2012
As hot for mobile as its publisher clients, PubMatic just announced t ...
- PubMatic Acquires MobiPrimo
Raw, Mark Walsh - Thursday, March 8, 2012
Sell-side platform PubMatic has
acquired MobiPrimo Technologies to enhance its mobi ...
- Ex-Apple Exec Takes On iAd With New Platform
Online Media Daily, Mark Walsh - Tuesday, March 6, 2012
Apple's iAd platform faces more competition -- from one of its o ...
- Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer
Online Media Daily, Laurie Sullivan - Tuesday, March 6, 2012
Zumobi will launch the Zumobi Brand Integration platform to strengthen the lo ...
- Interaction Rate Triples, Completion Rate Nearly Doubles with YuMe's New Placement Tool
VidBlog, Daisy Whitney - Thursday, March 1, 2012
Video vendors continue to hunt for ways to distinguish their offerings fr ...
- Legolas Teams With 6 Data Partners
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Online ad platform Legolas Media has added six additional major data provide ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- Turn Enhances Contextual Targeting
Raw, Mark Walsh - Tuesday, February 28, 2012
Demand-side platform Turn has
released updated features for its service includi ...
- Facebook Planning Big, New Ad Platform
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 22, 2012
Eying bigger ad revenues, Facebook reportedly plans to introduce a new advertisi ...
- Canoe Ventures Scales Way Back
Raw, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies formed a few yea ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- eXelate Goes Real-Time, Enables 'On-The-Fly' Segmentation
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Modeling an audience segment that targets consumers traversing the Internet has beco ...
- AppNexus To Name Kraft VP, Biz Development
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
Continuing to staff up ahead of a likely IPO, AppNexus is expect ...