- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a ne ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is High
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The movie studio spent $23.3 million in national TV spending since t ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Magna now projects 15% U.S. advertising growth this year, to $259 billio ...
- Digital Investments Are Still Key For Publisher Ad Growth
Publishing Insider, - Monday, June 14, 2021
To better control their destiny, publishers need to diversify their sources ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
The outlook for U.S. ad spending has improved considerably for this yea ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and T ...
- Amazon Fire TV Spends Big In National TV, Roku Less So
Television News Daily, Wayne Friedman - Friday, May 28, 2021
Over the past year, Amazon Fire TV has spent $57 million ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19 ...
- TV Spending For Summer Movies Doubles YOY
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
For the most recent two-month period (March 24-May 24), total industrywide nation ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- Zenith: Alcohol's 2021 Global Ad Spend To Rise 5.3%, Digital Growing At TV's Expense
Digital News Daily, Karlene Lukovitz - Monday, May 24, 2021
Alcohol's rebound will still take years, given how hard-hit it was ...
- Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
MAD, Larissa Faw - Monday, May 24, 2021
Alcohol advertising will grow roughly in line with the general ad mark ...
- Why Public Safety Should Be The Next Big KPI For Media
RTBlog, Joe Mandese - Monday, May 24, 2021
It's time Madison Avenue developed a new set of KPIs -- publ ...
- Video Streaming Ad Spend Doubles YOY
Television News Daily, Wayne Friedman - Friday, May 21, 2021
Much of this growth comes from legacy TV network-based media companies usi ...
- In A Down Year, OMD Remained Biggest U.S. Media Shop
MAD, Steve McClellan - Thursday, May 20, 2021
That's according to the latest assessment from agency tracker COMvergence, which fou ...
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
In the second month to report an explicit year-over-year comparison impacted ...
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Through the first four months of this year, Discovery/WarnerMedia TV networks account ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if n ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decli ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives a ...
- Automaker TV Spending Increases 148% Year-Over-Year
Marketing Daily, Tanya Gazdik - Monday, May 10, 2021
Sports made up six of top 10 shows by spend for au ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...