- Some Display Ad Spend Supports Misinformation Sites
Publishing Insider, - Friday, August 6, 2021
Advertisers are spending $2.6 billion a year on websites that publish fal ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spe ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually a ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2 ...
- Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Only 14% of ad execs believe the industry's standard for handling med ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyei ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
The expansion also was led more by smaller advertisers than the bigges ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
TV Watch, Wayne Friedman - Friday, July 16, 2021
Rising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- U.S. Movies Earned First $100M+ Box-Office Weekend In Pandemic Era
MediaDailyNews, Wayne Friedman - Monday, July 12, 2021
A big part of that total was the soaring debut of Wa ...
- Samsung Ads Warns Of Linear TV Ad Imbalance
Television News Daily, Wayne Friedman - Tuesday, July 13, 2021
Research from the company suggests unless linear TV marketers shift a massi ...
- Summer TV: NBC's 'America's Got Talent' Maintains Lead; ABC Grabs 12 Of Top 20-Rated Shows
Television News Daily, Wayne Friedman - Friday, July 9, 2021
Perennial summer leader "Talent" is earning an average 8.8 million this yea ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago b ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOY
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
More upfront business will continue for CTV, given the scarcity of ...
- Cruise, Airlines Ad Spending Lags Behind Customer Readiness
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
Cruise and airline spending is down 58% in 2021 compared to 201 ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusi ...
- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
Video Insider, Karlene Lukovitz - Tuesday, June 29, 2021
Netflix spent $15.1 billion, but that would be topped by a combin ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoY
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
But return on ad spend declined this year, reports Jungle Scout. ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...