- Dentsu Aegis Wins Global Intel Media Business
MAD, Steve McClellan - Tuesday, October 9, 2018
The award consolidates all of Intel's media -- including digital, social, programmati ...
- New Report Measures Gap Between Brands Talking The Talk, Walking The Walk
Mediapsssst, Richard Whitman - Tuesday, October 9, 2018
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands ...
- Laughlin Constable Names Creative Veteran Bennett CCO
People on the Move, Steve McClellan - Tuesday, October 9, 2018
Chicago-based independent ad agency Laughlin Constable has hired Lisa Bennett as i ...
- Malibu, Kahlua, SharpEnd Create 'Living-Lab' Technology Hub
AI & IoT Daily, Chuck Martin - Tuesday, October 9, 2018
The Malibu and Kahlua brands are creating a technology hub to showca ...
- Publicis Media Forms platformGSK To Service New Account
MAD, Larissa Faw - Monday, October 8, 2018
The bespoke unit will service the pharma giant's estimated $1.5 billion glob ...
- ROI Carries Various Meanings, Depending On Data
MAD, Larissa Faw - Monday, October 8, 2018
The definition of return on investment (ROI) is in the eye ...
- J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
MAD, Larissa Faw - Monday, October 8, 2018
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifesty ...
- After 75 Years, Ford Selects A New Creative Agency
Mediapsssst, Richard Whitman - Monday, October 8, 2018
WPP shops had a great run. It was probably time for ...
- Forsman & Bodenfors Adds NY-based Creative Duo
People on the Move, Larissa Faw - Monday, October 8, 2018
Forsman & Bodenfors (F&B) is hiring creative duo Jordan Chouteau and Cer ...
- The Future Of Agencies According To Nick Law
MAD, Larissa Faw - Friday, October 5, 2018
One thing has to go: the chief digital officer title, Law to ...
- ICF Acquires We Are Vista
MAD, Steve McClellan - Friday, October 5, 2018
The UK agency's capabilities include brand strategy, research, digital communications, content developme ...
- Imre Buys Luxury PR Agency JMPR
MAD, Larissa Faw - Friday, October 5, 2018
Imre said the acquisition would help it meet growing client demand f ...
- Publicis Media Wins Global GSK Account
MAD, Steve McClellan - Sunday, October 7, 2018
Pharmaceutical giant GlaxoSmithKline has awarded its global media assignment to Publicis Medi ...
- Ford Names BBDO As Lead Creative
Marketing Daily, Tanya Gazdik - Monday, October 8, 2018
"WPP remains a key part of a multi-agency team, leading activation f ...
- Diaz Joins Critical Mass As VP/Strategy Director
People on the Move, Steve McClellan - Friday, October 5, 2018
Critical Mass, part of Omnicom’s DAS division, has appointed Charlotte Diaz, vi ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- TANK New Media Acquires Invoq Marketing
Email Marketing Daily, Ray Schultz - Friday, October 5, 2018
B2B marketing agency TANK New Media has acquired Invoq in a mo ...
- Publicis Groupe Acquires Czech Republic's Kindred Group
MAD, Larissa Faw - Thursday, October 4, 2018
Founded in 2013, the Kindred Group network operates several specialized agencies su ...
- WPP Leadership Team Begins To Take Shape
MAD, Steve McClellan - Thursday, October 4, 2018
Mark Read is quickly putting in place the holding company's senior leadersh ...
- Consolidating In Boulder, CP+B Shutters LA Office
MAD, Larissa Faw - Thursday, October 4, 2018
A majority of the L.A. office's employees are being offered relocation ...
- Paris Agency Creates 'A Carefully Reflected Billboard'
Mediapsssst, Richard Whitman - Thursday, October 4, 2018
You need a really calm body of water to pull off ...
- Hodgkin Upped To Head Of Strategy At Deutsch LA
People on the Move, Steve McClellan - Thursday, October 4, 2018
Interpublic’s Deutsch has elevated Kelsey Hodgkin to Head of Strategy. Based ...
- Stagwell Group Takes Majority Stake In Ink
MAD, Larissa Faw - Wednesday, October 3, 2018
Ink creates digital, video, print and experiential branded content for 21 trav ...
- So Much Data: How Do You Get Insights?
MAD, Larissa Faw - Wednesday, October 3, 2018
Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorabili ...
- Alex Bogusky: Agency Pro, Bionic Mannequin
MAD, Steve McClellan - Wednesday, October 3, 2018
He's no dummy, but Alex Bogusky played one (of sorts) during ...
- Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57
MediaDailyNews, Joe Mandese - Thursday, October 4, 2018
Michael Lotito, a long-time Madison Avenue media chief who founded pioneering med ...
- Survival Of The Fittest: Industry Vets Team To Help Brands 'Evolve'
MediaDailyNews, Joe Mandese - Thursday, October 4, 2018
Former JWT New York CEO Lynn Power has partnered with long-time consulta ...
- Publicis Groupe Rounds Out UK Leadership Team
People on the Move, Steve McClellan - Wednesday, October 3, 2018
Publicis Groupe has announced its new UK leadership team, which will ...
- Pride Media Creates Vizible, Full-Service Agency
Publishers Daily, Sara Guaglione - Wednesday, October 3, 2018
The agency will handle creative advertising, experiential marketing and event production. ...
- Nike Vets Launch Creative Shop
MAD, Larissa Faw - Tuesday, October 2, 2018
The Portland-based agency intends to work with companies from brand and produ ...