- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Dentsu Takes Equity Stake In U.S. 'Character Engine' Developer
Mediapsssst, Richard Whitman - Friday, October 13, 2023
The tech firm Inworld AI is using AI to give virutal characte ...
- Ogilvy Canada Selects Perron As Chief Client Officer
People on the Move, Fern Siegel - Friday, October 13, 2023
Chris Perron will be responsible for client development and account management strat ...
- Marketing-Mix Modeling Looking From The Bottom Up
Performance Marketing Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Dentsu Group Promotes Malegori To COO; Elevates Lin To Global Practices Head
MAD, Steve McClellan - Thursday, October 12, 2023
Malegori will also continue as EMEA region CEO. Lin is tasked wi ...
- Now Batting For Stagwell Is Left Field Labs
MAD, Steve McClellan - Thursday, October 12, 2023
Stagwell said the digital agency will help guide clients in designing a ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Lewis Takes Reins As The &Partnership CEO, U.S.
MAD, Fern Siegel - Wednesday, October 11, 2023
A 10-year veteran of the agency, Lewis previously served as managing directo ...
- Assembly Taps Wavemaker's Roberts To Lead Search, Ecommerce In Europe
MAD, Steve McClellan - Wednesday, October 11, 2023
Based in London and starting this month, he will lead a te ...
- Code And Theory Rebrands Real Estate Giant Trammell Crow
MAD, Steve McClellan - Wednesday, October 11, 2023
The rebranding effort comes as the CBRE subsidiary accelerates its global expansi ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- Hanson Dodge Taps Whitt For New Role Of Executive Media Director
MAD, Steve McClellan - Wednesday, October 11, 2023
At HD, Whitt will become a member of the leadership team a ...
- Code And Theory Builds App To Address Mental Health Crisis
MAD, Steve McClellan - Tuesday, October 10, 2023
The national platform, for client Sutter Health, is free and designed ...
- Hyundai Targets Hispanic Families For Three-Row Palisade
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Among Hispanics, familism is a core cultural value that runs deep throu ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Report: Culture Clash At Empower, Dozens Depart Agency For New Jobs
Mediapsssst, Richard Whitman - Tuesday, October 10, 2023
According to the report, there has been a clash of new a ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...
- Lewis To Head Amplify's New York Office
MAD, Fern Siegel - Monday, October 9, 2023
Zoe Lewis said she would build on "Amplify's incredible portfolio of wo ...
- Deal Days: Anticipating the Retail Rush
MAD, Margaux Logan - Monday, October 9, 2023
After a successful summer of deals and events, big retailers are ba ...
- Havas Media Taps Allen-Altimare For NA CRO Role
MAD, Steve McClellan - Monday, October 9, 2023
Allen-Altimare will report to HMN North America CEO Greg Walsh and ser ...
- AMIN Convenes This Week In Bangkok
Mediapsssst, Richard Whitman - Monday, October 9, 2023
The global conference will bring together leaders from over 50 independent marketi ...
- Discover, Coolidge Team To Offer 'Everyone' Financial Benefits
MAD, Fern Siegel - Friday, October 6, 2023
It's the first time Discover has focused on a deposit product ...
- Uniworld Group Expands To Africa With Two Tone Global Partnership
MAD, Steve McClellan - Friday, October 6, 2023
The partners are investing $200 million in the partnership, which will ...
- Creative Collective Saturday Morning To Build LA Community Center
Mediapsssst, Richard Whitman - Friday, October 6, 2023
A $17 million fundraising campaign has begun to help build the cent ...
- Vegliante Appointed Chief Digital Officer At Anchor Trading
People on the Move, Steve McClellan - Friday, October 6, 2023
Anchor Trading, a full-service corporate trade company that provides financial a ...
- Google Core Algorithm Update Rewards High-Quality Pages
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- The Good News, Bad News For Planners & Buyers
Planning & Buying Insider, Joe Mandese - Monday, October 9, 2023
On the upside, the WFA report reveals relatively little immediate threat ...
- Hyatt Books VMLY&R As Lead Creative Agency
MAD, Fern Siegel - Thursday, October 5, 2023
The WPP agency's first work is expected in early 2024. ...
- MullenLowe Wins New $450+ Million Military Recruitment Contract
MAD, Steve McClellan - Thursday, October 5, 2023
MullenLowe, part of Interpublic, competed against six other unidentified contenders, per t ...