- Kirby Will Captain United Airlines When Munoz Departs In May
Marketing Daily - Top of the News, Thom Forbes - Friday, December 6, 2019
Munoz is best known for being the face of the airline wh ...
- JetBlue Gives Back, This Time To Employees
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
The airline has reached the milestone of having paid for 250 degre ...
- United Reenters The TV Galaxy With New National Ad Campaign
MAD, Larissa Faw - Tuesday, November 26, 2019
The creative, from Dentsu Aegis Network's mcgarrybowen, supports a tie with t ...
- LATAM Airlines Group Selects IPG As Its Global Marketing Agency
MAD, Steve McClellan - Friday, November 22, 2019
With the new multi-year assignment IPG expands its remit to cover a ...
- Lufthansa Group Names Mindshare Its Global Media Agency
MAD, Steve McClellan - Thursday, November 14, 2019
The GroupM agency was an incumbent on the business and expands i ...
- Brand USA, United Airlines Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2019
The agreement makes United Airlines the exclusive airline sponsor of Brand USA ...
- JetBlue Encourages Employee, Customer Philanthropy
Marketing Daily, Tanya Gazdik - Friday, November 1, 2019
Three customers, three nonprofits, and three crewmembers will each win a year ...
- Audi, Airbus Shelve Air Taxi Plans
Connected Thinking, Chuck Martin - Tuesday, October 15, 2019
Audi says Pop.Up Next, a combination of self-driving car with a passeng ...
- Scandinavian Airlines Encourages Tourism
Marketing Daily, Tanya Gazdik - Monday, October 14, 2019
Through market research and data, the airline was able to identify t ...
- BA Issues Profit Warns After Pilot Strike Cost GBP121m
Around the Net In MAD London, Sean Hargrave - Thursday, September 26, 2019
The BA pilot strike has now only dented the public's faith ...
- JetBlue Focuses On Customer Comfort With New Aircraft
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
The airline created an interactive 360 video, which is on YouTube, ...
- American Airlines Partners With Hyatt, Universal Orlando
Marketing Daily, Tanya Gazdik - Monday, September 23, 2019
The airline has helped to raise more than $8 million for Sta ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual Wor ...
- Facial Recognition Expanding To More Airports
Connected Thinking, Chuck Martin - Tuesday, September 17, 2019
Panasonic is adding automated facial recognition gates at several airports in Ja ...
- Airbus Plans In-Plane Tracking, Including Passenger Bathroom Visits
Connected Thinking, Chuck Martin - Friday, September 13, 2019
Airlines will be able to generate additional revenue by creating personalized reta ...
- Marketers Share Their Stories Of September 11, 2001
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Eighteen years later, marketers share their own stories of horror, disbelief, sadnes ...
- Strike Sees BA Reputation Plummet
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Today's strike action has seen BA nosedive to 55th out of ...
- BA Shows How Quickly Reputations Can Nosedive
London Blog, Sean Hargrave - Monday, September 9, 2019
From national treasure to 55th out of 65 in an airline reputati ...
- 'Thrillist' Signs Distribution Video Deal With JetBlue
Publishers Daily, Melynda Fuller - Friday, September 6, 2019
The food, drink, travel and entertainment site will stream "What to Kn ...
- Delta Air Lines, Georgia Tech Team On Autonomous Vehicle Research
Connected Thinking, Chuck Martin - Friday, September 6, 2019
Delta sees the potential use of autonomous cars, trucks or buses ...
- BA Needs Better CEX, Not More Heritage Gazing
Around the Net In MAD London, Sean Hargrave - Thursday, September 5, 2019
"Marketing Week" has some harsh words for BA today as the airli ...
- United Airlines Loyalty Miles Will No Longer Expire
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
United also now offers discounted membership to Clear, pre-screening service that allo ...
- JetBlue Aims To Inspire Travelers
Marketing Daily, Tanya Gazdik - Wednesday, August 21, 2019
The campaign shines a spotlight on the complacency that's become "an all-too-comm ...
- Another Summer Of Discontent For BA?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
BA's brand image could be tarnished again this summer with the thre ...
- Southwest Airlines Taps AR For 'Shark Week' Promo
AI & IoT Daily, Chuck Martin - Wednesday, July 10, 2019
The AR experience allows consumers to "swim with sharks" after downloading ...
- UK Public Wants The ICO To Enforce GDPR To The Hilt
London Blog, Sean Hargrave - Wednesday, July 10, 2019
Three in four of us want more action taken against the lik ...
- BA Fined GBP183m For Data Breach
Around the Net In MAD London, Sean Hargrave - Monday, July 8, 2019
British Airways has been hit with a GBP183m fine for failing ...
- BA Flies The Flag For What Happens When GDPR Bites
London Blog, Sean Hargrave - Monday, July 8, 2019
GDPR has its first huge fine for a megabrand that shows t ...
- American Airlines Aligns With Cancer Charity
Marketing Daily, Tanya Gazdik - Monday, July 1, 2019
One Airbus A321, which will begin flying this fall, will be wrapp ...