- It's Not Just Dating Apps That See More Action On V Day
Mobile Insider, Karlene Lukovitz - Thursday, February 10, 2022
Valentine's Day app downloads and sessions reflect more at-home activities that prese ...
- Privacy Code Applies To Mobile 'Fingerprinting,' Watchdog Warns
Digital News Daily, Wendy Davis - Tuesday, February 8, 2022
Ad companies that rely on "fingerprinting" techniques to track mobile users acro ...
- Apple Faces Appeal In Battle Over 'Loot Boxes'
Digital News Daily, Wendy Davis - Tuesday, February 8, 2022
A California resident wants a federal appellate court to revive her lawsu ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Senate Committee Advances Bill Restricting Google And Apple App Store Policies
PolicyBlog, Wendy Davis - Thursday, February 3, 2022
The Senate Judiciary Committee on Thursday advanced a bill that could transfo ...
- Sarah McLachlan Aims To Save Abandoned Shopping Carts For Bolt
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 2, 2022
Bolt, an app that helps online shoppers complete purchases quickly, has enlist ...
- Look! Up In The Cloud! It's Super App!
Mobile Insider, Joe Mandese - Thursday, February 3, 2022
Given the media industry's love for hyperbole, I suppose it was on ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- Attorneys General, App Developers, Advocates Back Epic Against Apple
Digital News Daily, Wendy Davis - Monday, January 31, 2022
"Apple's anticompetitive policies increase consumer costs; reduce consumer choice; reduce the quali ...
- A New Security Tool, Three-Step Authentication, Offered By NordPass
Email Marketing Daily, Ray Schultz - Tuesday, February 1, 2022
In addition to providing their email address and password, account holders wou ...
- Ibotta Super Bowl Promotion Offers Free Snacks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 30, 2022
New Ibotta users can receive a rebate on Super Bowl snacks li ...
- FTC: Social Media Scams Tripled In 2021
Digital News Daily, Colin Kirkland - Friday, January 28, 2022
In 2021, consumers lost $770 million to social media scams, the F ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Facebook Messenger Updates Encrypted Chat Feature
Digital News Daily, Colin Kirkland - Thursday, January 27, 2022
Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group cha ...
- Disney+ Becomes One Of Five Streamers To Exceed $2B In Global Mobile App Sales
Digital News Daily, Karlene Lukovitz - Friday, January 28, 2022
Disney+ was the No. 2 streaming app by global app store consum ...
- 7-Eleven Launches Delivery Subscription Service
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 25, 2022
7-Eleven is launching the 7NOW Gold Pass on its app, which wi ...
- Google Can't Shake Arizona AG's Location Privacy Suit
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
The Arizona attorney general can proceed to trial against Google on clai ...
- Open Season: Like Apple, Gmail Is Pre-Fetching Images, Inflating Open Rates
Email Insider, Ray Schultz - Wednesday, January 26, 2022
The impact is marginal so far, but SparkPost is advising clients ...
- Email Content Tool Is Now Available On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
ERGO offers a platform for automating email newsletter content. ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Americans Cutting Back On Instagram Use To Improve Their Mental Health
Digital News Daily, Colin Kirkland - Monday, January 24, 2022
Insights agency Opinium found that 17% of users hold social media compani ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- American Airlines Sues Travel Tips Site
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 23, 2022
American Airlines alleges in a lawsuit that the travel tips site T ...
- Brands Are Terrified Of Abortion -- But Not OkCupid
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 24, 2022
The subway campaign invites people to make their pro-choice views on aborti ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Video Ads Are Most Popular Format For App Publishers
Research Intelligencer, - Wednesday, January 19, 2022
Rewarded video ads that offer gamers something of value were the mo ...
- Meta's Oculus Headsets May Put Children's Privacy at Risk
Social Media Insider, Colin Kirkland - Wednesday, January 19, 2022
NordVPN, which provides virtual private network services, cites involuntary data collection ...
- App Bill Aimed At Curbing Apple, Google Dominance To Be Marked Up This Week
Digital News Daily, Karlene Lukovitz - Tuesday, January 18, 2022
In a significant step, the Senate Judiciary Committee will formally debate t ...