- Clearview Says Current Facial-Recognition Practices Exempt From Illinois Privacy Law
Digital News Daily, Wendy Davis - Tuesday, March 15, 2022
Clearview AI says its facial-recognition database is now being used by t ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Cadillac Escalade Sets High Bar For 'Wow' Moments
Drive Time, Tanya Gazdik - Monday, March 7, 2022
I had a literal "OMG" moment behind the wheel when automatic la ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...
- Faros AI Founded By Former Salesforce Engineers
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
Three Salesforce engineers who helped create the company’s Einstein AI platform le ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business Strategies
Mediapsssst, Richard Whitman - Wednesday, March 2, 2022
Sixty-four percent of media and entertainment IT decision makers cited AI a ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- What's Happening With Meta's Operating System?
Performance Marketing Insider, Laurie Sullivan - Friday, February 25, 2022
Meta reportedly disbanded a group of more than 300 employees working ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Clearview Plans Expansion Of Faceprint Database
PolicyBlog, Wendy Davis - Thursday, February 17, 2022
Facial-recognition company Clearview reportedly says it now indexes 10 billion images ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- The Case For Email Marketing Automation
Around the Net in Email, Ray Schultz - Wednesday, February 16, 2022
Email automation software helps brands reduce the work needed to reach prospect ...
- Movable Ink To Acquire Coherent Path In Content Personalization Move
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
The acquisition of Coherent Path will combine two AI-driven personalization platforms, Movab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- Analyst Asks: Are Writers Being Replaced By AI?
Around the Net in Email, Ray Schultz - Monday, February 14, 2022
Are AI-based tools like Grammarly replacing live writers of search (and emai ...
- Searchmetrics To Build Out Managed Services
Performance Marketing Insider, Laurie Sullivan - Monday, February 14, 2022
Searchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Gong's Whimsical Super Bowl Effort Reveals 'Sound of Success'
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
Nearly 3,000 companies including Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twitt ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- It's Time To Rethink The Humble Email And Automate
Around the Net in Email, Ray Schultz - Monday, February 7, 2022
Email has changed: Brands must now move beyond the basics and u ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Google Attributes Q4 Ad Surge To Enhanced AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
AI continues to power Google's ability to support brands through insights, n ...
- Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Email personalization is the top method, with chatbots now in second plac ...
- Marketing Firm Justuno Moves To 4-Day Workweek
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The company hopes to fight burnout and help employees cope with t ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...