- Industry Insiders Make Their 2019 Predictions
Publishers Daily, Melynda Fuller - Wednesday, December 26, 2018
Brands will be more creative and innovative with their storytelling, including ...
- Cheddar Adds Live News To Magic Leap Mixed Reality
Connected Thinking, Chuck Martin - Monday, December 24, 2018
Augmented reality is being added to live news. The business news netwo ...
- North Acquires Patents Of Intel's AR Glasses
AI & IoT Daily, Chuck Martin - Wednesday, December 19, 2018
North, the makers of Focals augmented reality glasses, has acquired the sma ...
- AR Powerhouse Blippar Collapses, Staff Being Let Go
Connected Thinking, Chuck Martin - Tuesday, December 18, 2018
Administrators are taking control of the UK-based Blippar, and all employees a ...
- Blippar Calls In The Administrators
Around the Net In MAD London, Sean Hargrave - Tuesday, December 18, 2018
There is sad news this morning as "The Drum" confirms that Blipp ...
- Elf Yourself Back For The Holidays, With A Facebook AR Twist
Connected Thinking, Chuck Martin - Monday, December 17, 2018
The Elf Yourself mobile app from Office Depot allows users to a ...
- Ikea Taps Augmented Reality To Disrupt Itself
Around the Net in IoT, Chuck Martin - Friday, December 14, 2018
Retailer Ikea is focusing on creating smaller footprint stores to deal wi ...
- Blippar Days Away From Administration Due To Funding Issues
Around the Net In MAD London, Sean Hargrave - Monday, December 10, 2018
"The Telegraph" is reporting that AR tech unicorn Blippar is potentially on ...
- Unicorn? Reality Suggests Not, As Blippar Struggles
London Blog, Sean Hargrave - Monday, December 10, 2018
Cool app, but the so-called "unicorn" has been losing money six tim ...
- Target Taps AR For Christmas Tree Shopping
AI & IoT Daily, Chuck Martin - Friday, December 7, 2018
Target's "See It in Your Space" augmented reality feature in its mobi ...
- Walmart, Consumer Brands Add In-Aisle Augmented Reality
Connected Thinking, Chuck Martin - Friday, December 7, 2018
A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsor ...
- Marriott Partners With PepsiCo Lifewtr For Virtual Art Project
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
The AR experience is featured at a pop-up event in New Yo ...
- L'Oreal's ModiFace Intros Virtual Nail Salon App
AI & IoT Daily, Chuck Martin - Friday, November 30, 2018
The new mobile app enables consumers to virtually try on different na ...
- Universal AR App Puts Fans Inside 'Welcome To Marwen' Movie Scene
Connected Thinking, Chuck Martin - Friday, November 30, 2018
The "Welcome to Marwen" AR app recreates one of the scenes fr ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Video To Make Up 82% Of IP Traffic By 2022
Digital News Daily, Laurie Sullivan - Tuesday, November 27, 2018
More than 28 billion devices and connections will be online by 202 ...
- Spider-Man Web AR Feature Bows As Movie Promo
AI & IoT Daily, Chuck Martin - Tuesday, November 27, 2018
To promote the coming release of Sony Pictures' "Spider-Man: Into the Spider-Verse ...
- Augmented Reality's Road To $16 Billion
Connected Thinking, Chuck Martin - Thursday, November 22, 2018
The only issue related to the anticipated explosive growth of augmented reali ...
- Snap Intros Creative Partners Program For AR Lenses
AI & IoT Daily, Chuck Martin - Tuesday, November 20, 2018
To further the development of its augmented reality Lenses, Snap is launchi ...
- UK Agencies Sign Up For Snap's Lenses
Around the Net In MAD London, Sean Hargrave - Tuesday, November 20, 2018
Snap has unveiled the agencies that have signed up to its augment ...
- Startup Raises $50 Million For New AR Platform
AI & IoT Daily, Chuck Martin - Monday, November 19, 2018
A California startup has raised more than $50 million to develop ...
- Virtual, Augmented Reality Projected To Drive New Revenue
AI & IoT Daily, Chuck Martin - Monday, November 19, 2018
The IoT market is projected to grow 20% a year, reaching $3 ...
- Augmented Reality Added To Black Friday Sneaker Drawing
AI & IoT Daily, Chuck Martin - Monday, November 12, 2018
The AR feature encourages users to explore 125 destinations in a b ...
- eDataSource Launches Tool That Offers Visibility Into Gmail Deliverability
Email Marketing Daily, Ray Schultz - Friday, November 9, 2018
Enhanced Virtual User Network simulates user behaviors in email inboxes and provid ...
- Adidas Taps AR For Sneaker Sales
Around the Net in IoT, Chuck Martin - Tuesday, November 6, 2018
To sell its limited-edition sneakers, Adidas introduced an augmented reality feature f ...
- Walmart Launches AR Price Checking
Connected Thinking, Chuck Martin - Monday, November 5, 2018
The nifty twist in the Walmart AR approach is that the prici ...
- Retailers Adding Virtual, Augmented Reality
AI & IoT Daily, Chuck Martin - Friday, November 2, 2018
About a third of retailers are planning to implement augmented and virtu ...
- Disney Campaign For 'Ralph Breaks The Internet' Bows In-Theater AR Game
AI & IoT Daily, Chuck Martin - Thursday, November 1, 2018
Moviegoers will be urged to open the Noovie Arcade app and a ...
- AR Activation Slam Dunk For The Mavericks
Out to Launch, Larissa Faw - Wednesday, October 31, 2018
The Dallas Mavericks and Clear Channel Outdoor are introducing what they s ...