- Study Finds Most Will Be Glued To Election Results, But Biden Supporters More Likely To Believe Them
Marketing Politics Weekly, Joe Mandese - Monday, October 19, 2020
More than half of American voters plan to follow the results ...
- Political Advertising Spend Hits Record $6.7 Billion
Television News Daily, Wayne Friedman - Friday, October 16, 2020
A vast percentage of political ad spend has gone to local ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Sadistic Opening Scene of AMC 'Gang' Series Is Overkill
TVBlog, Adam Buckman - Thursday, October 1, 2020
Why did the creators of this show, "Gangs of London," feel t ...
- More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
Television News Daily, Wayne Friedman - Monday, September 21, 2020
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 milli ...
- NBCU Executive Shakeup Continues, USA Network, Syfy President Chris McCumber Departs
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
McCumber is departing after nearly 20 years. Susan Rovner, who will mo ...
- TV Viewing In Q3 Sees 20% Decline, Kids TV Down 29%
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Nearly three months into Q3, traditional TV viewing is down 20%, accordi ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- Pick-up Of Spectrum Cop Show Is Not Network TV's Finest Hour
TVBlog, Adam Buckman - Wednesday, September 9, 2020
In another new wrinkle stemming from the disruptions caused by COVID-19, o ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
Television News Daily, Wayne Friedman - Wednesday, September 2, 2020
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-Apri ...
- TV Distribution Is A Complex Web - And Everyone Wants A Piece
TV Watch, Wayne Friedman - Thursday, September 3, 2020
Comcast, a legacy pay TV distributor, wants to expand X1, its cab ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, whi ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV househol ...
- TV's Slow Recovery: Projected To Drop 10% For 2020
Television News Daily, Wayne Friedman - Monday, August 31, 2020
TV advertising's sharp 28% decline in Q2 will be slowed by ...
- When The Tail Starts Wagging The Dog
Media Insider, Steven Rosenbaum - Monday, August 31, 2020
The line between reporting and instigating is tricky, and often only se ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- Virtual RNC First Night Scores 17 Million Viewers -- Down 14% From Same DNC Night
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networ ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, wi ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- U.S. Cable Network Affiliate Revenue Down For The First Time In Q2
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Traditional affiliate fees, long the revenue backbone for U.S. cable TV net ...
- Summer TV Promo Airings See Skyrocketing Growth, Led By Cable Networks
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Broadcast nets have been airing promos at levels roughly similar to 201 ...
- Ban On Data Caps Is 'Outdated,' Charter Tells FCC
Digital News Daily, Wendy Davis - Tuesday, August 11, 2020
Charter says the conditions of its 2016 merger with Time Warner Cabl ...
- Fox News Launching Paid, Live Streamer For International Users
Digital News Daily, Karlene Lukovitz - Wednesday, August 12, 2020
The service, which offers access to Fox News and Fox Business, wi ...
- ViacomCBS Revenue Sinks 12%, Streaming, Digital Video Revenues 25% Higher
Television News Daily, Wayne Friedman - Thursday, August 6, 2020
The bright spot was domestic streaming/digital video, up 25% in Q2 ...
- Major Restructuring At NBCU As Telegdy Departs And Berwick, Strauss Ascend
Television News Daily, Wayne Friedman - Thursday, August 6, 2020
An expected major restructuring of programming and content execs at NBCU wi ...
- Dreary Drama About Murderous Couple Just Might Kill TV
TVBlog, Adam Buckman - Friday, August 7, 2020
A new drama series about a couple who kills together is t ...
- Discovery's U.S. Ad Revenues Down 14%, Global Ad Revenue Sinks 37%
Television News Daily, Wayne Friedman - Wednesday, August 5, 2020
David Zaslav, president-CEO of Discovery, told analysts in an earnings call t ...
- AMC Networks Records 15% Decline In National TV Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
The drop was due to due to pandemic issues -- but bett ...