- Infiniti Enlists Kate Hudson For QX60 Reveal
Marketing Daily, Tanya Gazdik - Monday, June 7, 2021
"Seeing the QX60 in Kate's world gives us a unique chance ...
- Advertising's Final Frontier: References To Extraterrestrial Phenomena Soar This Year
Mediapsssst, Richard Whitman - Sunday, June 6, 2021
The use of alien emojis in ad copy jumped 125% in t ...
- Honda Highlights NHL Partnership In Creative Featuring Hockey Star
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
NHL All-Star and Stanley Cup Champion Alex Pietrangelo and his wife Jay ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- One Upside Of Pandemic: Fewer School Shootings
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
A PSA encourages viewers to visit BringBackLockdown.com, where they can petition the ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Mini Offers Whimsical NYC Activation
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
"The activation is fun because it visually shows how easy it ...
- Expedia Group's Vrbo Captures Real-Life Reunions
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
The spot debuted Tuesday night on "The Voice" season finale and w ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Royal Philips Taps Omnicom For Global Integrated Agency Assignment
MAD, Steve McClellan - Tuesday, May 25, 2021
The remit includes creative, media, PR, branding and other services. The clie ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- In Partnership With Upwork, Budweiser Plans Limited Edition Labor Day Can Design
Mediapsssst, Richard Whitman - Thursday, May 20, 2021
Talent is being recruited by way of a new brand-partnership program ju ...
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
Email Insider, Ray Schultz - Thursday, May 20, 2021
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies repo ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has w ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Performance Marketing Insider, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to impro ...
- Realtor.com Helps Home Buyers Find Humor
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2021
"if a cacti family, a vampire and a troll couple can ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the compa ...
- Braze, Phrasee Partner On Email Language/Engagement Service
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The arrangement will help marketers generate the optimal language in campaigns, t ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a surv ...
- Hyundai Launches 'Biggest, Most Important Campaign Ever' For Tucson
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
The vehicle represents "a new way forward for the brand," Angela Zeped ...
- Home Siding Company Shifts Focus To Female Consumers
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
The effort is a "significant pivot" from a trade-focused, business-to-business approach ...
- Litmus Integrates Email Building Tools With HubSpot And Adobe Campaign Standard
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
The integrations allow users to create emails with a drag-and-drop modular buildi ...
- Ram Truck Salutes 'American Working-Class Heroes'
Marketing Daily, Tanya Gazdik - Sunday, April 25, 2021
The effort is tied to the automaker's spring commercial truck season sal ...
- VW, Jeep, Cars.com Focus On Earth Day, EVs
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Obstacles preventing consumers from buying electric vehicles are cost (34%), limited ran ...
- Visit Milwaukee Positions City As Meeting Destination
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Meetings industry research indicates 64% of planners surveyed reported they're planning in-pers ...
- Lincoln Park Zoo Focuses On Endangered Animals
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
While visitors love to see the animals, they often do so witho ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- Getting The Most Out Of Your Email ROI
Around the Net in Email, Ray Schultz - Monday, April 12, 2021
Email must help brands provide value before, during and after a purchas ...
- Omnicom Encourages Asian Representation In Ads
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
Asian Americans' and Pacific Islanders' buying power is up 267% since 200 ...
- Why And How To Send Giveaway Emails
Around the Net in Email, Ray Schultz - Thursday, April 8, 2021
Giveaway emails, newsletters and promotional messages that offer merchandise or service can dri ...