Tag results for "data management"
- Streaming Data Is Advertisers' Best Asset... And Biggest ThreatHorror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- Google Manipulates Users Into Allowing Tracking, Groups Tell FTCGoogle unfairly manipulates people who create accounts into consenting to the collecti ...
- Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most FirmsAlmost all companies want to make better use of existing data ...
- FCC Asks Apple, Google To Remove TikTok From App StoresLeaked audio from 80 internal TikTok meetings to BuzzFeed in early Ju ...
- Republican Senators Warn Of TikTok's 'Serious Security Risks'Warning of ongoing security risks, six Republican Senators are pressing the Bid ...
- RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement SignalsEmail alerts can be sent to sales teams, alerting them when accoun ...
- Lawmakers Urge FTC To Probe Google, Apple Over Ad IdentifiersFour Democratic lawmakers are urging the FTC to investigate Apple and Goog ...
- Abortion Ruling Spurs Calls For New Privacy ProtectionsHours after the Supreme Court announced its decision reversing Roe v. Wad ...
- Klaviyo Debuts Data Tool For Enterprise BrandsThe new product combines data within one unified platform to facilitate decision ...
- Companies Missing Key Steps In Privacy ComplianceNearly six in 10 execs say their organizations are very prepared ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
- NAI Issues New Standards For Location Analytics CompaniesNew voluntary standards issued by the Network Advertising Initiative restrict some membe ...
- Privacy Umbrella: Most Firms Prefer One Big Federal LawAlmost 90% of firms have increased their budgets to comply with sta ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study FindsOver 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- OMG, Instacart Partner To Boost Consumer Insights For CPG ClientsAs part of the arrangement Instacart is developing plans to work with ...
- OpenAP To Partner With Snowflake For 'Clean Room' ProjectThrough the deal with Snowflake, Open AP is starting a clean ro ...
- Harvard Business Review's Email EducationThree years ago, HBR used email to push out one promotion p ...
- Privacy Puzzle: Consumers Want Personalization, But Don't Trust Brands With Their DataConsumers say they are comfortable as long as firms are using first-par ...
- Family Planning Apps And Websites Could Pose Risks To Abortion SeekersThe privacy practices of websites and apps that offer information related ...
- Bill Would Ban Data Brokers From Sharing Health Or Location InformationIn anticipation of the Supreme Court's possible reversal of Roe v. Wad ...
- Jebbit Debuts New Zero-Party Data ToolsThe new features are designed to help ecommerce brands create more personaliz ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study FindsOver three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust ProbeGoogle's parent company Alphabet will allow rival ad intermediaries to place a ...
- Apple Backs Proposed Opt-In Privacy Bill"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- Cloud Forecast: Firms Are More Mature As IT Drives Usage And ManagementData warehouses and data lakes rank near the top of cloud u ...
- Hightouch Expands Data Activation Partnership With SnowflakeJoint clients can now activate data for CRM, email personalization and oth ...
- Startup Backed By Thrasio Launches Platform For Direct-To-Consumer BrandsEcommerce analytics company Zeenk launches its platform this week to support D ...
- Microsoft Among The Top Teams Leading Growth Of Artificial IntelligenceMicrosoft ranks among the largest companies with the fastest-growing AI team duri ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App PartnersSalesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public CommentThe proposed standards cover many outcomes measures routinely used by the ...
