- New Digital Platform Enables A/B Testing
Email Marketing Daily, Ray Schultz - Thursday, June 3, 2021
Amplitude's new system utilizes customer behavior and product analytics to help bran ...
- Magna Teams With Spotify: Finds Americans Suffer From 'Screen Fatigue,' Turn To Audio
MediaDailyNews, Joe Mandese - Thursday, June 3, 2021
In a blatant endorsement of a media supplier, Magna has released ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- Gannett Digital Producers Form A Union
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
The new union, Atlantic DOT Guild, covers digital content workers in ...
- Revcontent Sold To Investment Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mounta ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- WarnerMedia To Launch A CNN+ Streaming Service Next Year
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively call ...
- New HBO Max Ad Option Enlists 35 Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
There will be a limited number of commercials -- four minutes ...
- The Capricious Consumer: Shoppers Want Firms To Use Their Data, But Remain Suspicious
Email Insider, Ray Schultz - Wednesday, June 2, 2021
Over half of consumers have permanently changed their shopping habits in t ...
- Egress Acquires Aquilai, Launches New Security Platform
Email Marketing Daily, Ray Schultz - Wednesday, June 2, 2021
Aquilai co-founder Jack Chapman will join Egress as VP, threat intelligence. Egre ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more th ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Wavemaker Lives Up To Its Name, Enters Crypto Market With Coinbase
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency mark ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Twitter Tests Full-Screen Ads In Fleets
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
Twitter touts Fleets as a way for brands to be creative a ...
- You & Mr Jones Hires IAS Co-Founder As CTO, Revenue Surges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
You & Mr Jones on Wednesday announced 2020 and Q1 2021 reven ...
- Not Just OTT Ad Dollars, TV Stations Want Higher FCC-Regulated Carriage Fees
TV Watch, Wayne Friedman - Wednesday, June 2, 2021
Gray TV wants OTT streamers to pay the same carriage rates ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technolo ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a suppli ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and T ...
- Amazon Sidewalk Called A Privacy Risk
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Amazon argues that Sidewalk is built with multiple layers of security. Y ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- Microsoft Rolls Out 'Biggest Outlook Chance' Since 1997
Around the Net in Email, Ray Schultz - Friday, May 28, 2021
Microsoft is rolling out calendar-syncing improvements for its native Outlook app f ...
- Florida Sued Over New Law Prohibiting Social Media Platforms From Banning Politicians
Digital News Daily, Wendy Davis - Thursday, May 27, 2021
A Florida law prohibiting social media platforms from banning politicians is " ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option Included
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
The service will include access to Warner Bros. movies, at no addition ...
- Security Firm Gains Funding Just As Microsoft Reports Another Massive Email Attack
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The state-supported attack appears to be focused on critics of Russian lead ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
PolicyBlog, Wendy Davis - Thursday, May 27, 2021
"Apple's update goes beyond any legitimate protection of users' privacy interests," t ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Microsoft Reports Another Hack, Threat To Future Of Email Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft today reported yet another large-scale email system hack. This attack com ...