- Siemens Shows Off Technology's Good
Marketing Daily, Aaron Baar - Saturday, July 22, 2017
In a new ad, Siemens USA tells the story of how i ...
- Consumer Electronics Continue Winning Streak
Marketing Daily, Aaron Baar - Wednesday, July 19, 2017
The U.S. consumer electronics industry is on track to see 3.2% reven ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'
Marketing Daily, Aaron Baar - Thursday, June 29, 2017
The game is available on laptops and mobile devices throughout the count ...
- Consumer Interest In Connected CE Devices Leveling Off
Marketing Daily, Aaron Baar - Tuesday, June 27, 2017
"It's not that the news is bad, it's that it's flat," Tric ...
- LG Brings Netflix Characters Home, Literally
Marketing Daily, Aaron Baar - Monday, June 26, 2017
"There's been a lot of focus on techs and specs, but th ...
- LG Asserts 'Jetsons' Future Is Almost Here
Marketing Daily, Aaron Baar - Monday, June 26, 2017
"We want consumers to be able to see how LG Electronics ...
- Dell Gets Its Spidey Senses Tingling
Marketing Daily, Aaron Baar - Tuesday, June 20, 2017
The Round Rock, Tex., computer company is partnering with Sony Pictures ...
- Tech Leaders Convening At The White House To Jaw About IT
Marketing Daily - Top of the News, Thom Forbes - Monday, June 19, 2017
Amazon's Jeff Bezos, Apple's Tim Cook, IBM's Ginni Rometty, Google's Eric Schmi ...
- Camera, Battery Life Important Smartphone Satisfaction Elements
Marketing Daily, Aaron Baar - Thursday, June 1, 2017
Tracking more than ratings and reviews of six current-generation flagship smartphones, Strate ...
- Peloton Brings The Workout Home
Marketing Daily, Aaron Baar - Wednesday, May 24, 2017
"More Americans work out at home than anywhere else," Carolyn Tisch Blodget ...
- GE Brings 'Good Things, For Life'
Marketing Daily, Aaron Baar - Friday, May 19, 2017
"We're committing not only to building long-lasting products but [also to] o ...
- Gaming Companies Miss Opportunities With Traditional Models
Marketing Daily, Aaron Baar - Monday, May 8, 2017
In a new report, "Game On," looking at YouTube targeting of gamer ...
- For Samsung, Real Life Means Lots Of Laundry
Marketing Daily, Aaron Baar - Monday, May 8, 2017
"Through all these interactions and course of life, you're going to g ...
- iPhone 7, 7-Plus Sales Holding Steady Among Apple Users
Marketing Daily, Aaron Baar - Monday, May 1, 2017
According to research from Consumer Intelligence Research Partners, the iPhone 7 a ...
- Intel Knows 'The Future,' And It's A Shimmering Guy
Marketing Daily, Aaron Baar - Friday, April 28, 2017
In a new business-to-business campaign, Intel pairs longtime company spokesperson Jim Parso ...
- Yelling At Inanimate Electronic Objects
MediaDailyNews, George Simpson - Thursday, April 27, 2017
A new study says that only 11% of consumers own either ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- Smart Home Consumers Fall Into Six Segments
Marketing Daily, Aaron Baar - Wednesday, April 12, 2017
Buyers are either Strugglers, Laggards, Affluent Nesters, Greens, Impressers, and Millennials, accordi ...
- Voice Control Represents New Frontier For Tech
Marketing Daily, Aaron Baar - Tuesday, April 11, 2017
The ready acceptance of voice-control could fundamentally change consumers' relationship with technolog ...
- No Longer Scary, Watson Becomes A Coworker
Marketing Daily, Aaron Baar - Friday, April 7, 2017
The series of commercials (from agency Ogilvy & Mather) show off ...
- Smartphone Satisfaction Rates Higher Among IoT Users
Marketing Daily, Aaron Baar - Thursday, March 23, 2017
Customers who used their smartphones more frequently in concert with connected ho ...
- Nikon Shows New York Some Love
Marketing Daily, Aaron Baar - Monday, March 20, 2017
The out-of-home effort is an extension of the brand's "Show Your Lo ...
- For LG 'Life's Good' Is Good Enough
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
One of the new commercials shows off LG refrigerators' InstaView technology, whi ...
- Ford Partners With Panasonic For Smart Service Kiosk
Marketing Daily, Tanya Gazdik - Monday, March 13, 2017
In a YouTube video demonstrating how the kiosk works, Ford equates t ...
- Streaming Services Showing Strength
Marketing Daily, Aaron Baar - Wednesday, March 8, 2017
Sales of 4K Ultra HD TVs are expected to be one ...
- Kids Entering The Digital Age At Young Ages
Marketing Daily, Aaron Baar - Tuesday, February 28, 2017
According to Nielsen's Mobile Kids report, about half (45%) of kids g ...
- Samsung: We Take Responsibility But It's The Batteries' Fault
Marketing Daily - Top of the News, Thom Forbes - Monday, January 23, 2017
In a press conference this morning, Samsung blamed two unnamed suppliers f ...
- Brand Intimacy Is An Indicator Of Success
Marketing Daily, Aaron Baar - Thursday, January 19, 2017
"Brand growth starts and ends with emotion and the quantity, quality a ...
- Samsung Has Biggest CES Buzz (Not All Of It Good)
MAD, Larissa Faw - Wednesday, January 4, 2017
According to a report by Amobee, 38% of all CES 2017 digit ...
- Apple Has Stopped Disclosing Ad Spend
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 29, 2016
Apple has stopped disclosing how much it spends on advertising. The company ...