- Peloton Pivots From Product Focus To Brand Storytelling
Marketing Daily, Aaron Baar - Wednesday, February 7, 2018
"As we have grown our awareness and success, we're finally ready ...
- Still Enviable, iPhone Sales Are Flattening
Marketing Daily, Aaron Baar - Tuesday, February 6, 2018
"Growth in Apple's U.S. installed base has definitely slowed, It's still hug ...
- Headphone Maker Monster 'Goes Big' With Super Bowl Ad
Marketing Daily, Aaron Baar - Friday, February 2, 2018
Not to be confused with the job-search company or energy drink, t ...
- Sonos Takes Aim At 'Big Tech'
Marketing Daily, Aaron Baar - Friday, January 26, 2018
The company announced it would offer its "Sonos Two" bundle (two Son ...
- Electronics Continue Consumer Winning Streak
Marketing Daily, Aaron Baar - Monday, January 8, 2018
According to the Consumer Technology Association, the electronics and technology sector wi ...
- Changing Technology Continued To Challenge Brands In 2017
Marketing Daily, Aaron Baar - Tuesday, January 2, 2018
Perhaps the story that will have the most resonance into 2018 ...
- CE Prepares For Post-Holiday Sales Spike
Marketing Daily, Aaron Baar - Sunday, December 17, 2017
CE brands see a noticeable increase in sales in the period betwe ...
- Samsung Launches Holiday Campaigns
MAD, Larissa Faw - Friday, December 1, 2017
Developed with adam&eveDDB, Samsung's TV spot is designed specifically to work acro ...
- Tech Still Tops Many Consumers' Holiday Lists
Marketing Daily, Aaron Baar - Monday, November 20, 2017
According to the Consumer Technology Association, people have their eyes on emergi ...
- Element Tries To Break Through With Fox Sports
Marketing Daily, Aaron Baar - Saturday, November 18, 2017
"Element customers love live sports and and no other TV company w ...
- Logitech Looks To Establish Ultimate Ears Brand
Marketing Daily, Aaron Baar - Tuesday, November 14, 2017
"We have been quite successful in terms of selling products, but peop ...
- Fitbit Aims To Shift Perceptions With Real Stories
Marketing Daily, Tanya Gazdik - Thursday, November 9, 2017
The campaign aims to increase brand awareness and engagement and drive us ...
- PlayStation Sells VR Capabilities For Holidays
Marketing Daily, Aaron Baar - Wednesday, November 8, 2017
"As we move into the holiday season, our marketing campaigns will contin ...
- HP Reinvents Giving In New Global Spot
Marketing Daily, Aaron Baar - Tuesday, November 7, 2017
"HP has no real issues when it comes to brand awareness," Ma ...
- HP, Intel Sign On To Overwatch League
Marketing Daily, Aaron Baar - Thursday, November 2, 2017
The global partnerships are a big boost for both the fledgling leag ...
- Three New Co-CEOs Named To Lead Samsung Even As Profits Soar
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 1, 2017
With its former vice chairman convicted of bribing South Korea's former preside ...
- Smartphones Are (Even More) For Streaming
Marketing Daily, Aaron Baar - Wednesday, October 25, 2017
According to The NPD Group, more than half (57%) of U.S. smartpho ...
- Samsung CEO Out Amid 'Unprecedented Crisis'
Digital News Daily, Gavin O'Malley - Friday, October 13, 2017
Samsung Electronics CEO and vice chairman Kwon Oh-hyun is relinquishing both role ...
- Nikon Gets Into The 'Fall Foliage' Spirit
Marketing Daily, Aaron Baar - Friday, October 13, 2017
"Consumers are constantly capturing and sharing their experiences, and the campaign [give ...
- Sonos Shows Off Connections Through Connectivity
Marketing Daily, Aaron Baar - Sunday, October 8, 2017
"This campaign showcases how the right song at the right moment h ...
- For LG, Real #MomLife Can Be Both 'Busy' And 'Good'
Marketing Daily, Aaron Baar - Monday, October 2, 2017
Building on its "Life's Not Perfect" campaign, the company has enlisted act ...
- Blu Sells Vaping As 'Something Better'
Marketing Daily, Aaron Baar - Friday, September 29, 2017
An overarching video explaining the "Something better" ethos highlight some of t ...
- CE Companies Working To Adapt To New Digital Reality
Marketing Daily, Aaron Baar - Saturday, September 9, 2017
The bankruptcies of brick-and-mortar retailers Radio Shack and H.H. Gregg and t ...
- Samsung, Microsoft Join Forces For Xbox One X
Marketing Daily, Aaron Baar - Sunday, September 3, 2017
"As respective industry leaders in the consumer technology space, Samsung and Xb ...
- Consumers Continuing Electronic Love Affair
Marketing Daily, Aaron Baar - Thursday, August 31, 2017
In a slew of research released in conjunction with IFA 2017 ...
- HP Makes Emotional Case For Printed Photos
Marketing Daily, Aaron Baar - Tuesday, August 29, 2017
"We're seeing billions of photos taken on phones, but we're also seei ...
- Dinklage Brings Gravitas To Cisco's 'Intuitive' Network
Marketing Daily, Aaron Baar - Saturday, August 26, 2017
In a new campaign for Cisco, actor Peter Dinklage lays out t ...
- Q&A: Verizon Chief Experience Officer Scott Zimmer
Marketing Daily, Aaron Baar - Thursday, August 24, 2017
Verizon's new customer experience head explains how he's connecting the dots betwe ...
- Among Streaming Media Players, Roku Remains Supreme
Marketing Daily, Aaron Baar - Thursday, August 24, 2017
According to Parks Associates, 37% of streaming media players in U.S. broadba ...
- Lenovo Uses Influencers To Show Off Latest Laptop
Marketing Daily, Aaron Baar - Tuesday, August 22, 2017
"We wanted to highlight real life use cases," Christy Hayes, account direct ...