- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, December 17, 2014
ExxonMobile secured a spot in the top 10 after an 18% increa ...
- Omelet Celebrates Brown Lawns
MAD, Larissa Faw - Wednesday, October 29, 2014
Los Angeles-based agency Omelet along with partners Mia Lehrer + Associates a ...
- Greenpeace Appoints Lucky Generals For Arctic Global Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Greenpeace has appointed Lucky Generals for a global campaign. Full details a ...
- Millennials Like Brands With Ecological Morals
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Around 52 percent of UK millennials think that brands have the potenti ...
- JetBlue Supports Ocean Protection
Marketing Daily, Tanya Gazdik - Tuesday, July 8, 2014
"Sustainability cannot [just] be 'a nice thing to do,'" says Sophia Mendelsoh ...
- Calif. Bear Pushes Wise Energy Use
Marketing Daily, Aaron Baar - Saturday, June 21, 2014
In an effort to get Californians to be even more energy- a ...
- Hollywood Stars Back Showtime's Climate Change Documentary
Around the Net In Media, Phyllis Fine - Thursday, April 10, 2014
As temperatures continue to rise, a group of Hollywood stars wants ...
- Weather Co. Touts First "AllFront," Native Ad Integrations
MediaDailyNews, Gavin O'Malley - Tuesday, March 4, 2014
Forget about upfronts or "NewFronts." Doing its part to break down med ...
- How Google's Project Tango Can Support Advertisers
SearchBlog, Laurie Sullivan - Monday, February 24, 2014
Mobile phones that can sense 3D motion and geometry in a touchscre ...
- 2 Climate Change Efforts Hope To Impact Policy, Public
Online Media Daily, Gavin O'Malley - Friday, September 27, 2013
Top marketers are experimenting with a mix of digital channels to g ...
- Disaster Survivors Turn to Social Media
The Social Graf, Erik Sass - Tuesday, August 13, 2013
Unfortunately the world has seemed especially disaster-prone in recent years, including earthquak ...
- Petition Targets Kellogg's Wilmar Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
A nonprofit corporate watchdog group plans to deliver a petition to Kellogg ...
- Ads Manipulating History: Pittsburgh's Legacy And Its Fracking Future
MediaDailyNews, Eli Siegel - Tuesday, June 25, 2013
Industrial development is poised to return to the Steel City and i ...
- Bee Aware: Whole Foods Builds Pollinator Buzz
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
In a move meant to raise awareness about the importance of honeybe ...
- Ram Truck In 'Man of Steel'
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Chrysler is driving its Ram Truck brand around "Man of Steel," t ...
- Selfridges Jumps On Sharks
Marketing Daily, Sarah Mahoney - Friday, June 7, 2013
When marketers support conservation causes, they usually round images of the cute-and-cuddl ...
- Association of Global Automakers Reads The Tea Leaves
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
Michael Stanton, president and CEO of the Association of Global Automakers (rebrand ...
- Meijer Supports Literacy Programs
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2012
Midwest retailer Meijer is supporting United Way literacy programs across the Midwe ...
- Amazon Goes Green With Vine.com
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 27, 2012
Balancing out its ecommerce empire, Amazon.com is going after environmentally conscious consume ...
- Wasting Food: What Consumers Feel Worst About
Marketing Daily, Sarah Mahoney - Friday, August 17, 2012
Of the many things that cross consumers' minds when they worry abo ...
- NASCAR White Paper Is Green
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
NASCAR has issued a White Paper on green initiatives. The data ...
- How Much Energy Does The Internet Use?
SearchBlog, Laurie Sullivan - Monday, April 23, 2012
Google produces more than a quarter of a million kilograms of C ...
- JetBlue To Plant 83,000 Trees To Honor Customers
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
JetBlue is pledging to plant 83,000 trees -- or one to hon ...
- Nature Valley Takes A Virtual Hike In National Parks
Creative Media Blog, Amy Corr - Monday, April 2, 2012
Ever wonder how technology similar to Google Street View would render ...
- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Creative Recycling Latest NASCAR Green Sponsor
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an offici ...
- Climate Scientists Embrace Marketing Science In Effort To Save The Planet
MediaDailyNews, Joe Mandese - Monday, October 24, 2011
A group of leading scientists and academic researchers and educators met la ...
- "Greenbacks" More Valuable Than Green Products
Research Brief, Jack Loechner - Monday, September 12, 2011
According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 8 ...
- Eco Brands Join For Back-To-School Promo
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2011
"Annie's often works with like-minded companies to create great campaigns, but th ...
- Greenpeace Takes On Barbie At Mattel Headquarters
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 8, 2011
Greenpeace, accusing Mattel of using paper from Indonesian rain forests to packa ...