- Exact Editions Posts Climate Crisis Resource Page, 50+ Magazines Contribute
Publishers Daily, Ray Schultz - Monday, July 26, 2021
The page, which now includes almost 150 articles form digitally archived issue ...
- E-Scooter Maker Tier Mobility's 'Beat Traffic For Good' Campaign
MAD, Steve McClellan - Thursday, July 22, 2021
Berlin-based E-scooter maker Tier Mobility and Stockholm-based creative agency Around You launch ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup h ...
- IOP Publishing Joins DIMPACT In Bid To Manage Its Digital Carbon Footprint
Publishers Daily, Ray Schultz - Friday, July 2, 2021
DIMPACT helps digital content providers measure the greenhouse gas emissions they ca ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- 'Washington Post' Launches Climate-Related Podcast With Alex Honnold
Publishers Daily, Ray Schultz - Friday, June 25, 2021
The new series, "Planet Visionaries," will feature environmental explorers such as Sylv ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot abo ...
- New Mattel Launch Touts Barbie's Green Creds
MAD, Steve McClellan - Friday, June 11, 2021
Mattel is launching doll figures made from 90% recycled ocean plastic. B ...
- IPG Reveals New Climate Action Plan
MAD, Steve McClellan - Wednesday, June 9, 2021
The three-pronged plan include includes a commitment to sourcing 100% renewable electrici ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Volvo Partners With Brooklyn Artist To Imagine Sustainability
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2021
The murals "align with our ambition for a sustainable world powered ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create film ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was abo ...
- Google Intends To Tie Senior Exec Bonuses To ESG, Per Shareholder Letter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Google will introduce a bonus program in 2022 for members of i ...
- Consumers More Optimistic Following Chauvin Verdict, Move To Rejoin Paris Climate Accord: Study
Email Marketing Daily, Ray Schultz - Friday, April 23, 2021
Almost half of consumers feel more hopeful about the future after the ...
- WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
MAD, Steve McClellan - Thursday, April 22, 2021
By 2030, the holding company said its entire supply chain will rea ...
- Flipboard Adds Curated Climate Change Newsletter To Its Portfolio
Publishers Daily, Ray Schultz - Thursday, April 22, 2021
'Your Climate Briefing' will appear every Tuesday as Flipboard also pursues sponsor ...
- Agencies, Brands Celebrate Earth Day
MAD, Larissa Faw - Wednesday, April 21, 2021
Efforts include the use of decidedly un-green NFTs (to make a point ...
- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 22, 2021
There's still a big disconnect between consumer sentiment and actual behavior regardi ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a f ...
- Marketing Emails Are Polluting The Environment, Study Claims
Email Marketing Daily, Ray Schultz - Thursday, February 18, 2021
The average UK consumer receives 4,250 promotional emails per year. And th ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Performance Marketing Insider, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determinati ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Rubicon, Microsoft, Unilever Join Amazon's The Climate Pledge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Net zero carbon by 2020 may seem ambitious, but it's Amazon's missi ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- Advocacy Group Seeks To Shame Ad Agencies, PR Shops Hyping Fossil Fuel Industry
MAD, Larissa Faw - Monday, November 23, 2020
The campaign will focus on revealing the "intentionally concealed" relationships between ...
- The Climate Toll Of Unnecessary Emails
Around the Net in Email, Ray Schultz - Friday, November 20, 2020
Email has a low carbon footprint. But even that modest impact cou ...