- P&G 'Crowns Of Heritage' Initiative Helps Black Americans Find Their Roots
MAD, Larissa Faw - Friday, February 26, 2021
As part of the program, P&G is giving away DNA test ki ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at vario ...
- 5 Ways To Solve Hybrid Experience Design
Marketing Insider, Ariel Wilchek - Wednesday, February 17, 2021
How to craft human-centric branded experiences that bridge physical and digital wor ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- Meow Wolf Offers New Grocery Line In Campaign From W+K
MAD, Larissa Faw - Thursday, January 28, 2021
"Nut-free salted peanuts" and other faux earthly delights are featured in t ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach mo ...
- Buffalo Groupe Starting Events Business, Taps Golf Channel's Foster To Tee It Up, Drive It
Mediapsssst, Richard Whitman - Thursday, January 21, 2021
"The launch of an events business is the most logical expansion f ...
- Staying Agile: The Future Of Live Experiences
Marketing Insider, Adrienne Cadena - Friday, December 18, 2020
With restrictions on gatherings, the simple pastimes that Americans loved were quick ...
- CSM Unveils 'Experience Anywhere'
Mediapsssst, Richard Whitman - Wednesday, December 16, 2020
The practice has worked quietly this year before its formal relaunch wi ...
- Babybel Cheese Turns Babies Into Brand Ambassadors
MAD, Larissa Faw - Friday, December 4, 2020
The "Babybel Boom" project was developed by Edible, a specialist agency with ...
- Saks Launches Voting Drive Campaign
Out to Launch, Larissa Faw - Tuesday, October 6, 2020
People can register to vote at the flagship New York headquarters ...
- The New Definition Of Experiential Marketing
Marketing Insider, Bryan Blackmon - Monday, July 20, 2020
These days, no pop-up shop or flashy display are needed. Great experienti ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosi ...
- 5 Best Practices For Virtual Experiences
Marketing Insider, Jeff Snyder - Tuesday, May 26, 2020
Virtual experiences are a new frontier for many, and creating one isn ...
- 'Healing Through Music' Campaign Offers Virtual Performances For Patients
Out to Launch, Steve McClellan - Thursday, May 21, 2020
Hyundai Hope on Wheels and Musicians on Call unveiled the series, featuri ...
- Restaurant Employees To Benefit From This Year's National Slider Day Celebration
Mediapsssst, Richard Whitman - Thursday, May 14, 2020
White Castle is throwing a "Slider Jam" virtual party featuring Dude Skywal ...
- Microsoft Advertising Rolls Out Cookie-Based Experiments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
Cookie-based experiments on Microsoft Advertising now is an option available where customers, when th ...
- Minneapolis Agency Makes Takeout Experience A Little Safer (And Sponsor-Friendly)
Mediapsssst, Richard Whitman - Tuesday, April 7, 2020
Experiential marketing agency Street Factory Media has devised a clever way ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight ...
- Amstel Activation Hacks Sao Paulo Carnival Parades
Out to Launch, Steve McClellan - Tuesday, March 3, 2020
The official beer sponsor of the Carnival parades in São Paulo la ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspir ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consume ...
- Guy Fieri Twists Himself Into Super Bowl Superpretzel Hype
MAD, Larissa Faw - Tuesday, January 28, 2020
"The Awesome Superpretzel Replay" experience, produced by 160over90, pays homage to Fieri ...
- PopSugar Blends Audience Connection, Brand Awareness To Gain Experiential Success
Publishers Daily, Melynda Fuller - Tuesday, December 31, 2019
PopSugar has scored with its experiential offerings, from its annual Play/Ground even ...
- Brita Lays Claim To Season's Ugliest Holiday Sweater
MAD, Larissa Faw - Monday, December 23, 2019
They're made with single-use plastic bottles, underscoring the negative contribution these containe ...
- New Guinness Record For 'Simultaneous Unboxing'
Mediapsssst, Richard Whitman - Monday, December 23, 2019
Simultaneous event activity has become a thing over the past few yea ...
- Lincoln Sponsors 'Continental Canvas' Mural In Miami
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2019
The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coinci ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Coca-Cola is planning its biggest ever "holidays are coming" campaign with takeove ...