- 5 Best Practices For Virtual Experiences
Marketing Insider, Jeff Snyder - Tuesday, May 26, 2020
Virtual experiences are a new frontier for many, and creating one isn ...
- 'Healing Through Music' Campaign Offers Virtual Performances For Patients
Out to Launch, Steve McClellan - Thursday, May 21, 2020
Hyundai Hope on Wheels and Musicians on Call unveiled the series, featuri ...
- Restaurant Employees To Benefit From This Year's National Slider Day Celebration
Mediapsssst, Richard Whitman - Thursday, May 14, 2020
White Castle is throwing a "Slider Jam" virtual party featuring Dude Skywal ...
- Microsoft Advertising Rolls Out Cookie-Based Experiments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
Cookie-based experiments on Microsoft Advertising now is an option available where customers, when th ...
- Minneapolis Agency Makes Takeout Experience A Little Safer (And Sponsor-Friendly)
Mediapsssst, Richard Whitman - Tuesday, April 7, 2020
Experiential marketing agency Street Factory Media has devised a clever way ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight ...
- Amstel Activation Hacks Sao Paulo Carnival Parades
Out to Launch, Steve McClellan - Tuesday, March 3, 2020
The official beer sponsor of the Carnival parades in São Paulo la ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspir ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consume ...
- Guy Fieri Twists Himself Into Super Bowl Superpretzel Hype
MAD, Larissa Faw - Tuesday, January 28, 2020
"The Awesome Superpretzel Replay" experience, produced by 160over90, pays homage to Fieri ...
- PopSugar Blends Audience Connection, Brand Awareness To Gain Experiential Success
Publishers Daily, Melynda Fuller - Tuesday, December 31, 2019
PopSugar has scored with its experiential offerings, from its annual Play/Ground even ...
- Brita Lays Claim To Season's Ugliest Holiday Sweater
MAD, Larissa Faw - Monday, December 23, 2019
They're made with single-use plastic bottles, underscoring the negative contribution these containe ...
- New Guinness Record For 'Simultaneous Unboxing'
Mediapsssst, Richard Whitman - Monday, December 23, 2019
Simultaneous event activity has become a thing over the past few yea ...
- Lincoln Sponsors 'Continental Canvas' Mural In Miami
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2019
The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coinci ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Coca-Cola is planning its biggest ever "holidays are coming" campaign with takeove ...
- Holiday Nerves: Retailers Sweat Short Season, Amazon, Tariffs, Adobe Reports
Email Insider, Ray Schultz - Tuesday, November 19, 2019
Email remains a preferred channel -- and brands are offering Buy Onlin ...
- Turo Partners With Adult Swim
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
A car based on the character Morty Smith from "Rick and Mort ...
- PopSugar Grows Experiential Offerings With Holiday Sugar Chalet
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
The chalet offers consumers a chance to sample brands like E.L.F. Cosmetic ...
- Audi Creates Millennial-Favorite 'Qnicorn'
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The original post on social media garnered thousands of engagements and quick ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- 'The Dodo,' Airbnb Team For Animal Tourism
Publishers Daily, Melynda Fuller - Tuesday, October 29, 2019
The partnership is The Dodo's first expansion into travel and deepens i ...
- Midnight Oil Orchestrates 'Call of Duty: Modern Warfare' Experiential Events
Out to Launch, Steve McClellan - Thursday, October 24, 2019
Call of Duty: Modern Warfare, hits store shelves on Oct. 25 a ...
- How ComplexCon is Changing Experiential
Show Daily, Nina Lentini - Sunday, October 6, 2019
Using its secret sauce, it took Culture, multiplied that by Curation, add ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- M&C Saatchi Live Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
M&C Saatchi Sport & Entertainment has launched a global brand experience agen ...
- Hit Shows Being Turned Into Experiences
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Hit TV shows are being transformed into experiences audiences can participate i ...
- Mitsubishi Launches Pop-Up Test Drives
Marketing Daily, Tanya Gazdik - Tuesday, August 27, 2019
The automaker kicks off the pilot program on Wednesday in Los Angel ...
- 9thWonder Acquires Experiential Shop The Marketing Consortium
MAD, Steve McClellan - Monday, August 12, 2019
TMC founder J.D. Garza has joined the agency as vice president ...
- Fila Launches Campaign, Pop-Ups To Support New Collection
Marketing Daily, Tanya Gazdik - Friday, July 19, 2019
"We took an abstract, elevated approach, with storytelling that also resonates wi ...