- Havaianas Wants You To 'Step Into Summer'
Out to Launch, Larissa Faw - Monday, July 8, 2019
Havaianas is working with creative shop TBD to launch the sandal brand ...
- More Soup For You: 'Seinfeld' Experience Coming To New York
Mediapsssst, Richard Whitman - Thursday, June 27, 2019
For those of you who still love watching "Seinfeld" reruns - a ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Sprite Partners With BET For 'Thirst For Yours'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 26, 2019
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlig ...
- Snapchat Embraces Narcissism With Latest Cannes Activation
MediaPost Live, Larissa Faw - Friday, June 21, 2019
CANNES, FRANCE--This year, the social media brand partnered with Los Angeles-based arti ...
- Empower's Launch Campaign For 'VOLTA'
Out to Launch, Steve McClellan - Wednesday, June 19, 2019
The Chicago-focused campaign includes a nightly series of public art projections interweavi ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- 'Pop-Up Magazine' Sponsor Google Promotes Exercise For Dementia Patients
Publishers Daily, Sara Guaglione - Thursday, June 6, 2019
BikeAround is part of Google's "Search On" series that tells inspiring stori ...
- Havas Reorganizes PR Operations
MAD, Steve McClellan - Thursday, May 16, 2019
Havas PR North America and Asia Pacific-based Red Agency are rebranding ...
- MLB Looking To Create Baseball Fans In London
Around the Net In MAD London, Sean Hargrave - Monday, May 13, 2019
Major League Baseball (MLB) is to host a three-day London event ...
- Swimming Pools, Movie Stars: A Bit Of BH In Grand Central Station
MAD, Larissa Faw - Thursday, May 9, 2019
The 6,000 square-foot activation is designed to introduce Beverly Hills tourism board ...
- B.zero1 Celebrates Its XXth Anniversary
MAD, Steve McClellan - Thursday, May 2, 2019
Dentsu Aegis agencies have created a massive installation now open at t ...
- NBA Takes Fans For A Bus Ride
MAD, Larissa Faw - Thursday, April 11, 2019
The NBA is raising awareness for the NBA Playoffs with a double-deck ...
- Drug Policy Alliance Sets Up Shop With Virtue
Out to Launch, Larissa Faw - Friday, March 29, 2019
Drug Policy Alliance (DPA) is partnering with Vice's agency Virtue to ur ...
- Nissan's Pilot Titan Adventure Captivates Owners, Millennial Influencers
Drive Time, Tanya Gazdik - Monday, March 4, 2019
"We were looking for the kind of environment that would showcase t ...
- 3 Steps To Break Through The Noise Of A Cultural Tentpole
Marketing Insider, Brett Hyman - Monday, March 4, 2019
Here's how you can capitalize on these cultural moments through experiential marketi ...
- NBA Hosts Reality GM Game
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2019
Fan engagement with NBA.com/stats is growing exponentially every season. Since 2013, fa ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big eve ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Porsche Creates Cayenne Model Wall
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2019
The automaker attached 750 car models to a wall that was s ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Citi Expands Sound Vault Grammy Activation
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
This year's effort will include Pink, Muse and Chris Stapleton as we ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- BMF's Touts 15th Anniversary Reboot
MAD, Larissa Faw - Thursday, January 10, 2019
The experiential specialist is streamlining its name and refreshing its website, log ...
- Xfinity Opens First Reality TV Bar
Out to Launch, Larissa Faw - Tuesday, January 8, 2019
Xfinity is raising awareness for its new on-demand reality show platform ...
- Publishers Need To Boost Event Marketing To Outflank Digital Ad Giants
Publishing Insider, - Friday, December 28, 2018
Publishers faced with declining print revenue have sought to diversify their busine ...
- Nissan Uses NYC Pop-Up To Promote Leaf
Marketing Daily, Tanya Gazdik - Friday, December 14, 2018
Automaker aims to learn from the event and host additional pop-ups ne ...