- Swimming Pools, Movie Stars: A Bit Of BH In Grand Central Station
MAD, Larissa Faw - Thursday, May 9, 2019
The 6,000 square-foot activation is designed to introduce Beverly Hills tourism board ...
- B.zero1 Celebrates Its XXth Anniversary
MAD, Steve McClellan - Thursday, May 2, 2019
Dentsu Aegis agencies have created a massive installation now open at t ...
- NBA Takes Fans For A Bus Ride
MAD, Larissa Faw - Thursday, April 11, 2019
The NBA is raising awareness for the NBA Playoffs with a double-deck ...
- Drug Policy Alliance Sets Up Shop With Virtue
Out to Launch, Larissa Faw - Friday, March 29, 2019
Drug Policy Alliance (DPA) is partnering with Vice's agency Virtue to ur ...
- Nissan's Pilot Titan Adventure Captivates Owners, Millennial Influencers
Drive Time, Tanya Gazdik - Monday, March 4, 2019
"We were looking for the kind of environment that would showcase t ...
- 3 Steps To Break Through The Noise Of A Cultural Tentpole
Marketing Insider, Brett Hyman - Monday, March 4, 2019
Here's how you can capitalize on these cultural moments through experiential marketi ...
- NBA Hosts Reality GM Game
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2019
Fan engagement with NBA.com/stats is growing exponentially every season. Since 2013, fa ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big eve ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Porsche Creates Cayenne Model Wall
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2019
The automaker attached 750 car models to a wall that was s ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Citi Expands Sound Vault Grammy Activation
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
This year's effort will include Pink, Muse and Chris Stapleton as we ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- BMF's Touts 15th Anniversary Reboot
MAD, Larissa Faw - Thursday, January 10, 2019
The experiential specialist is streamlining its name and refreshing its website, log ...
- Xfinity Opens First Reality TV Bar
Out to Launch, Larissa Faw - Tuesday, January 8, 2019
Xfinity is raising awareness for its new on-demand reality show platform ...
- Publishers Need To Boost Event Marketing To Outflank Digital Ad Giants
Publishing Insider, - Friday, December 28, 2018
Publishers faced with declining print revenue have sought to diversify their busine ...
- Nissan Uses NYC Pop-Up To Promote Leaf
Marketing Daily, Tanya Gazdik - Friday, December 14, 2018
Automaker aims to learn from the event and host additional pop-ups ne ...
- Jaguar Unveils Mobile Holiday Window
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2018
"We're encouraging consumers that spot the bus in New York City ...
- Marriott Partners With PepsiCo Lifewtr For Virtual Art Project
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
The AR experience is featured at a pop-up event in New Yo ...
- Samsung, Boys+Girls Create Dublin-To-Sydney "Connected" Pop-Up Restaurant
Out to Launch, Larissa Faw - Friday, November 30, 2018
Samsung Ireland is hosting what it calls the world's first "connected restauran ...
- Vice's Virtue Helps Explain Weed History
Out to Launch, Larissa Faw - Thursday, November 29, 2018
Vice's creative shop Virtue is teaming with cannabis technology company Weedmaps ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- Momentum WW Launches Real-Time Data Program
MAD, Larissa Faw - Tuesday, November 6, 2018
MomentumBi is designed to enable clients like Chobani the ability to u ...
- Porsche Targets Younger Drivers, More Females
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2018
In new campaign, a real-life wedding is held in the backseat ...
- Mini Takes To Twitter For Test-Drive Promo
Marketing Daily, Tanya Gazdik - Tuesday, October 30, 2018
The offer is available in San Francisco and Los Angeles through No ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- BMF Media Sets Up Shop In London
MAD, Larissa Faw - Thursday, October 11, 2018
It's the first overseas expansion move for the New York-based experiential age ...