- Jaguar Unveils Mobile Holiday Window
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2018
"We're encouraging consumers that spot the bus in New York City ...
- Marriott Partners With PepsiCo Lifewtr For Virtual Art Project
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
The AR experience is featured at a pop-up event in New Yo ...
- Samsung, Boys+Girls Create Dublin-To-Sydney "Connected" Pop-Up Restaurant
Out to Launch, Larissa Faw - Friday, November 30, 2018
Samsung Ireland is hosting what it calls the world's first "connected restauran ...
- Vice's Virtue Helps Explain Weed History
Out to Launch, Larissa Faw - Thursday, November 29, 2018
Vice's creative shop Virtue is teaming with cannabis technology company Weedmaps ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- Momentum WW Launches Real-Time Data Program
MAD, Larissa Faw - Tuesday, November 6, 2018
MomentumBi is designed to enable clients like Chobani the ability to u ...
- Porsche Targets Younger Drivers, More Females
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2018
In new campaign, a real-life wedding is held in the backseat ...
- Mini Takes To Twitter For Test-Drive Promo
Marketing Daily, Tanya Gazdik - Tuesday, October 30, 2018
The offer is available in San Francisco and Los Angeles through No ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- BMF Media Sets Up Shop In London
MAD, Larissa Faw - Thursday, October 11, 2018
It's the first overseas expansion move for the New York-based experiential age ...
- Pride Media Creates Vizible, Full-Service Agency
Publishers Daily, Sara Guaglione - Wednesday, October 3, 2018
The agency will handle creative advertising, experiential marketing and event production. ...
- Citi Finds Events Prompt Loyalty In Consumers
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2018
"As the attention span of consumers continues to decrease...it's become increasingly difficu ...
- CMOs Talk Authenticity, Engaging Consumers At Advertising Week
MAD, Larissa Faw - Monday, October 1, 2018
Consumers "expect brands to take a stance and not just put o ...
- George P. Johnson Scoops Up Kenwood Experiences
MAD, Larissa Faw - Thursday, September 27, 2018
The acquisition will complement GPJ's experiential marketing services. Kenwood's nine-person team wi ...
- Jaguar Takes I-Pace On Multi-City Tour
Marketing Daily, Tanya Gazdik - Wednesday, September 19, 2018
"A key part of our marketing strategy will be to minimize k ...
- Kia Makes Statement With Bespoke Telluride Reveal
Marketing Daily, Tanya Gazdik - Tuesday, September 18, 2018
"Right now, this is purely a one-off, but that doesn't mean ...
- Cheetos Taps Team Of Agencies For L.A. Pop-Up
Out to Launch, Larissa Faw - Friday, September 14, 2018
After last year's Cheetos-themed pop-up restaurant in New York City, the conce ...
- Kimpton Hotels Launches 'Social Experiment'
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2018
Interactive Room 301 will be available at the Kimpton Everly Hotel ...
- WPP's Fitch creates Miele's First Retail Experience Space
Out to Launch, Larissa Faw - Friday, August 17, 2018
The Toronto-based storefront serves as a series of "playful, interactive spaces" whe ...
- Cheap Date: Bumble, HBO "Stay Home" Activation
Out to Launch, Larissa Faw - Wednesday, August 8, 2018
HBO and dating app Bumble, along with agencies Mekanism and Giant Spoo ...
- McKinney, Corian Bring Moodboard Maker To New York's Grand Central
Out to Launch, Steve McClellan - Tuesday, July 31, 2018
Last month McKinney and client DuPont Corian Design
unveiled a n ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns
Digital News Daily, Laurie Sullivan - Tuesday, July 24, 2018
Vector Media developed a business model to pull in social influencers, whi ...
- USAF, GSD&M Unveil 'The Hanger' Experiential Campaign
MAD, Larissa Faw - Tuesday, July 10, 2018
The activation is designed to look like an Air Force aircraft hang ...
- Your Lucky Day, If You Like (Not-So) Nice Cream
Out to Launch, Larissa Faw - Tuesday, July 10, 2018
Merlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about i ...
- Dodge, Motor Trend Gear Up For 'Roadkill Nights'
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2018
Last year, more than 40,000 enthusiasts celebrated performance car culture, said Dodge ...
- Coach Offers Big New York Brand Experience
Out to Launch, Larissa Faw - Tuesday, June 12, 2018
This is the first time Coach has embarked on this type ...
- SET Adds Bespoke Unit
MAD, Larissa Faw - Friday, June 8, 2018
Developed in partnership with Project Visual, the new operation enables SET ...
- Omnicom's New Experiential Group
MAD, Steve McClellan - Friday, June 8, 2018
The reorganization is designed to strengthen business development efforts, enable scalability f ...
- Land Rover, Michelin Help Kids, Teens Get Excited About Driving
Drive Time, Tanya Gazdik - Tuesday, May 29, 2018
Teens were able to try out a Land Rover Discovery Sport ...
- BMF Media Expands Senior Staff
People on the Move, Steve McClellan - Monday, May 14, 2018
New York-based experiential agency BMF Media has added four senior staffers ...