- Drilldown: How Topshop Flubbed Fast Fashion
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 6, 2020
We mention Topshop parent Arcadia filing for bankruptcy in the story abov ...
- MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
TV Watch, Wayne Friedman - Tuesday, November 17, 2020
And it paid off. The Gap saw a 90% boost in sal ...
- Prince Of Wales Foundation Supports Sustainable Clothing
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 15, 2020
Italian fashion retailer Yoox Net-a-Porter has partnered with The Prince’s Foundation ...
- Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce
D2C Insider, Sarah Mahoney - Monday, November 16, 2020
"What we are seeing is the acceleration of the secular trend ...
- Fashion Site 'Man Repeller' Shutters
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The self-funded 10-year-old brand ended its run, citing financial constraints. ...
- As Fashion Tilts To Data, Calvin Klein Taps New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 23, 2020
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketi ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists ...
- 'The Cut' EIC Stella Bugbee Steps Down, Matt Turner Upped To 'Business Insider' Co-EIC
Publishers Daily, Sara Guaglione - Wednesday, October 7, 2020
Remaining a senior member of the editorial team, Bugbee will work ...
- 'Vogue Singapore' Relaunches Magazine, Site
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
Twenty years after it shuttered the short-lived Southeast Asian edition in t ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- Ralph Lauren Faces Huge Reorganization, Layoff
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 22, 2020
Ralph Lauren is laying off 15% or 3,600 of its employees in ...
- 'Vogue,' 'Variety' Hire New Site Editors
Publishers Daily, Fern Siegel - Tuesday, September 22, 2020
Chioma Nnadi will be the new editor of Vogue's site. Anna Winto ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosi ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go o ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, ...
- 'Vogue Business' Launches Membership Program
Publishers Daily, Sara Guaglione - Thursday, September 3, 2020
The company says subscribers asked for more exclusive and specialized content, tailor ...
- Google Gender Bias Changing Retail Search Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C Insider, Sarah Mahoney - Monday, August 31, 2020
One big trend: "stealth luxury" items, which look expensive without a screaming-lo ...
- Lowe's Hits The Runway, Brings High Fashion Home
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2020
The retailer will debut home items handpicked by fashion designers Jason W ...
- Bustle Digital Group Teams With Investor Group To Revive 'W' As W Media
Publishers Daily, Melynda Fuller - Friday, August 14, 2020
'W' plans to publish six print issues a year and has broug ...
- BDG Names Kathy Lee As Editorial Director, 'The Zoe Report'
Publishers Daily, Sara Guaglione - Tuesday, August 11, 2020
Lee sees an opportunity to expand the pub's outlook and coverage ...
- Why Fashion Is Dying
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 6, 2020
"Even before the pandemic, the whole fashion industry had started to unravel ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about t ...
- Can Ralph Lauren Win Over A New Generation?
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2020
"The pace of decline at Ralph Lauren is far faster than th ...
- 'Vogue' Unites All 26 Global Editions Through September 'Hope' Issue
Publishers Daily, Melynda Fuller - Tuesday, August 4, 2020
The issue, which will be published in 19 languages, features a speci ...
- Fashion Brand Everlane Faces Backlash
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 28, 2020
Everlane, a fashion brand that targets the ethically minded with minimalist basic ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist ...
- For TNT, Nothing Says 'The Alienist' Like Bergdorf's And Delmonico's
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2020
Promotion includes a 204-piece capsule collection of Gilded Age outfits and accessori ...