- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- Under Armour Reinvests Sales Surge Into Marketing
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2021
Under Armour's first-quarter results indicate the brand, which has seen its sha ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather sear ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campai ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more ...
- Tiffany Retools Marketing
Around the Net In Brand Marketing, Phyllis Fine - Thursday, April 15, 2021
Under its relatively new management at LVMH, Tiffany is now making so ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial resul ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay a ...
- Drew Barrymore To Launch Quarterly Lifestyle Magazine In June
Publishers Daily, Ray Schultz - Thursday, April 1, 2021
'Drew' magazine will feature everything from beauty tips to crossword puzzles, st ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C Insider, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they us ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C Insider, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered i ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in t ...
- Dolce&Gabanna Sues Bloggers For Defamation
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 9, 2021
Dolce&Gabbana has filed a defamation seeking over $600 million in damages fr ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-wea ...
- 'WWD,' 'The Economist' Launch Education Offerings
Publishers Daily, Ray Schultz - Thursday, February 25, 2021
The online courses are designed for business people and novices who ne ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaig ...
- 'Vogue' Names Juan Costa Paz As Global Creative Director
Publishers Daily, Ray Schultz - Monday, February 22, 2021
Costa Paz joins the magazine from Convoy, the agency he cofounded ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Remember Getting Dressed? Shapermint Does
D2C Insider, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint sa ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creati ...
- 'Vogue' Dedicates March Issue To Creativity, All Global Editions Participate
Publishers Daily, - Friday, January 29, 2021
The upbeat issue explores the idea that "times of hardship often gi ...
- 'Vogue' Cover Of VP-Elect Harris Spurs 'Essence' Critique
Publishers Daily, - Monday, January 11, 2021
The 'Vogue' print and digital covers of Harris differ. It was report ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women w ...
- 'The Cut' Names Lindsay Peoples Wagner Editor In Chief
Publishers Daily, Sara Guaglione - Monday, January 4, 2021
She has served as top editor of Teen Vogue since 2018. ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C Insider, Sarah Mahoney - Monday, January 4, 2021
One big trend: "stealth luxury" items, which look expensive without a screaming-lo ...
- Hot Brands, 2021: The RealReal Redefines Luxury
D2C Insider, Sarah Mahoney - Monday, December 28, 2020
The chic secondhand e-tailer's fortunes are rising fast, not just among discerni ...
- Pandemic Inspires Top-Rate Marketing By Fashion Houses
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 23, 2020
The worldwide pandemic did result in some positives, at least in t ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...