- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturi ...
- Lexus Joins With Designer, Champion For Apparel Collection
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
Los Angeles designer Salehe Bembury, who has 317,000 Instagram followers, posted t ...
- 2 Vogue European Editions Have New Editors-In-Chief
Publishers Daily, Ray Schultz - Tuesday, September 7, 2021
Eugenie Trochu and Francesca Ragazzi tapped as Conde Nast pursues brand globalizati ...
- Fashion Salutes NYC In Fall Campaigns
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 30, 2021
Brands know how hungry people are for that Big Apple energy. ...
- Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content Series
MAD, Steve McClellan - Thursday, August 26, 2021
Apfel, who turns 100 this month, and Yachty share their love ...
- Tiffany & Co. Creative Features Beyonce, Jay-Z, Basquiat
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 24, 2021
Beyoncé and Jay-Z share the limelight with a never-before-seen painting by Jean-Mich ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppe ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on t ...
- 'Forbes' Debuts An Ecommerce Store, Collaborates With Designers
Publishers Daily, Ray Schultz - Tuesday, July 27, 2021
The publisher is partnering with 'Boys Lie' on an apparel line th ...
- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famo ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies a ...
- Beyonce, Selena And Demi Moore: Everybody In The Pool!
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2021
Beyonce does NOT model swimsuits from Flex Park line from Adidas ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates so ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, includi ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the wa ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industr ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. The ...
- Signet Jewelers Ups Ad Spending To Catch Post-COVID Shoppers
Marketing Daily, Sarah Mahoney - Thursday, June 10, 2021
After sharp rise in sales, the company is predicting a downturn ...
- 'NY Times' Names Stella Bugbee As Style Editor, Choire Sicha Moving To 'New York'
Publishers Daily, Ray Schultz - Wednesday, June 9, 2021
The 'Times' is also bringing back its weekly 'Summer In The Cit ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Merrell's Advice About Everything? #DoItOutdoors
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 7, 2021
The TV spot focuses on a family watching a backyard movie. Digit ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase throu ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...
- Consumers Are Searching For Fashion Brands
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 12, 2021
Gucci, Nike, Dior, Balenciaga and Moncler were the most-searched-for fashion brands duri ...