- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Digital News Daily, Wendy Davis - Friday, January 14, 2022
"A growing patchwork of state laws are emerging which threaten innovation a ...
- Wavemaker Names Salter Global Head Of Applied Innovation
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2022
She is responsible for working with the network and its global clien ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Zuckerberg's Meta Keynote Is Like Tripping On Acid
Performance Marketing Insider, Laurie Sullivan - Thursday, October 28, 2021
Anyone who lived through the1960s and early 70s might have found Ma ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences witho ...
- VIA Taps Layne Harris For New Creative Technology Role
MAD, Steve McClellan - Wednesday, August 11, 2021
Harris founded the Innovation Lab at 360i, and most recently led t ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities faci ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate f ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- VaynerMedia Appoints First Chief Innovation Officer
People on the Move, Steve McClellan - Thursday, July 8, 2021
VaynerMedia has appointed Eric Jacobs as the agency's first Chief Innovation Office ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- GroupM Taps Olivieri For New Global Innovation Role
MAD, Steve McClellan - Monday, May 24, 2021
Krystal Olivieri is credited with helping create some of GroupM's key priva ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
Mediapsssst, Richard Whitman - Friday, March 5, 2021
Brian McMahon founded Orion 23 years ago. Stepping up to run t ...
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
TVBlog, Adam Buckman - Friday, February 19, 2021
The show is called "Assembly Required" and it is co-hosted by T ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Performance Marketing Insider, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...