- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Zuckerberg's Meta Keynote Is Like Tripping On Acid
Performance Marketing Insider, Laurie Sullivan - Thursday, October 28, 2021
Anyone who lived through the1960s and early 70s might have found Ma ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences witho ...
- VIA Taps Layne Harris For New Creative Technology Role
MAD, Steve McClellan - Wednesday, August 11, 2021
Harris founded the Innovation Lab at 360i, and most recently led t ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities faci ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate f ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- VaynerMedia Appoints First Chief Innovation Officer
People on the Move, Steve McClellan - Thursday, July 8, 2021
VaynerMedia has appointed Eric Jacobs as the agency's first Chief Innovation Office ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- GroupM Taps Olivieri For New Global Innovation Role
MAD, Steve McClellan - Monday, May 24, 2021
Krystal Olivieri is credited with helping create some of GroupM's key priva ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
Mediapsssst, Richard Whitman - Friday, March 5, 2021
Brian McMahon founded Orion 23 years ago. Stepping up to run t ...
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
TVBlog, Adam Buckman - Friday, February 19, 2021
The show is called "Assembly Required" and it is co-hosted by T ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Performance Marketing Insider, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last Septemb ...
- The AdMarketplace VP Who Wanted To Become U.S. President
Performance Marketing Insider, Laurie Sullivan - Monday, August 3, 2020
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" abo ...
- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatr ...
- Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
Brand Insider Podcast, Steve Smith - Friday, July 17, 2020
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is tryi ...
- Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Google's experimental Area 120 division introduced a video shopping platform Thursday f ...