- Paradigm Shift: How Media Companies Are Rethinking Sustainable Engagement
Publishers Daily, Mike Donoghue - Wednesday, July 8, 2020
The decision to experiment in a competitive industry is smart, but deployi ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing peop ...
- Second Story Adapts To New Reality By Helping Clients Do Just That
Mediapsssst, Richard Whitman - Wednesday, June 10, 2020
The experiential agency has launched a new operation focused on innovative wo ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertisi ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protecti ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two t ...
- Good Old Nordic Ingenuity: Hands-Free Door Opener
Mediapsssst, Richard Whitman - Monday, April 27, 2020
TBWA\Helsinki came up with the idea, working with manufacturer Fortum. The devi ...
- Havaianas, Target Taking Extreme Measures To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 26, 2020
Flip-flop maker Havainas is working to mitigate its supply chain risk ...
- Necessity Is The Mother Of Taking New Roads
RTBlog, Joe Mandese - Friday, April 10, 2020
In 2008 we published an article by the late Cornell University Profess ...
- R/GA Creatives Spearhead MerchAid To Help Small Businesses Weather Pandemic Storm
Mediapsssst, Richard Whitman - Wednesday, April 8, 2020
The idea is to help these businesses generate revenue by selling merchandi ...
- What's The big Idea?
Mediapsssst, Richard Whitman - Wednesday, March 11, 2020
WPP AUNZ has launched a new unit called "big" aimed at helpi ...
- Moving Picture Company Picks Roekens For New Innovation Role
People on the Move, Steve McClellan - Tuesday, February 4, 2020
Global creative shop Moving Picture Company has appointed Gregory Roekens to t ...
- Conde Nast Names Sanjay Bhakta Chief Product And Technology Officer
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
The new role encompasses all of Conde Nast's global technology strategy a ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wi ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenu ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G intern ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silic ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devic ...
- Digital Will Lead Advances In Medicine, Science In Next 50 Years
Digital News Daily, Gavin O'Malley - Monday, October 28, 2019
Experts predict digital advances will lead to longer life spans, greater leisu ...
- Blinded By The Light? Innocean Has A Solution For That
Mediapsssst, Richard Whitman - Tuesday, October 15, 2019
The agency just got into the wearable gadget business with a pa ...
- Hyundai Launches Division To Create Flying Cars
Connected Thinking, Chuck Martin - Thursday, October 3, 2019
Hyundai has established the Urban Air Mobility Division and named Jaiwon Shi ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Amazon Lets Us 'Control' International Space Station Via Alexa
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
This innovative unit ran alongside premium on-demand video content where, in exchan ...
- Vox Creative Creates 'Smartest Brain' Campaign, Intel Sponsors
Publishers Daily, Sara Guaglione - Wednesday, August 28, 2019
The winners were chosen for their efforts "using technology to empower communi ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on ...
- Publicis Groupe Bespoke Team Retains Novartis
MAD, Larissa Faw - Thursday, August 15, 2019
The company credits the recently acquired data-management company Epsilon with securing t ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding i ...
- MRM McCann Picks Manchester For Innovation
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
MRM McCann has chosen to site its new innovation hub in Mancheste ...
- Ford's Investment In Detroit Results In Worldwide Attention, Admiration
Drive Time, Tanya Gazdik - Monday, June 24, 2019
The development will bring together thousands of innovators, entrepreneurs, companies, designers a ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG Insider, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketi ...