- Publicis Groupe Bespoke Team Retains Novartis
MAD, Larissa Faw - Thursday, August 15, 2019
The company credits the recently acquired data-management company Epsilon with securing t ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding i ...
- MRM McCann Picks Manchester For Innovation
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
MRM McCann has chosen to site its new innovation hub in Mancheste ...
- Ford's Investment In Detroit Results In Worldwide Attention, Admiration
Drive Time, Tanya Gazdik - Monday, June 24, 2019
The development will bring together thousands of innovators, entrepreneurs, companies, designers a ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG Insider, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketi ...
- Google Expands News Innovation Fund To U.S., Canada
Publishers Daily, Melynda Fuller - Monday, June 3, 2019
Fund provides up to $300,000 for projects from the local news sect ...
- Why The Ad Industry Must Embrace Kaizen Culture
MediaDailyNews, Jeff Tan - Tuesday, May 21, 2019
There is nothing wrong with disrupting one's industry. We need to, ...
- Rethinking Marketing: The AgeLab Dichotomy
Search & Performance Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-senten ...
- Thinking About Buying 8K TV Sets? No, You're Not
TV Watch, Wayne Friedman - Wednesday, May 8, 2019
Tech leads. But at some point, can we assume there will ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Ad ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strateg ...
- KFC Looks To Crowdfund Wacky Branded Ideas (Seriously)
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2019
Seeking funding, input on ideas like a Kentucky Fried hot tub ...
- Accenture Buys ?What If!
Around the Net In MAD London, Sean Hargrave - Tuesday, March 5, 2019
Accenture has bought ?What If!, the innovation agency that help KFC laun ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- MWC Promotes Next Generation Of Smart Business
Digital News Daily, Dan Hodges - Thursday, January 31, 2019
The Mobile World Congress in Barcelona this year brings together the late ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- Google Purchases $40M In Fossil Smartwatch Intellectual Property
Digital News Daily, Laurie Sullivan - Thursday, January 17, 2019
Fossil's tech research and development group will join Google to support t ...
- Meredith's New Business Unit Focuses On Innovation, Consumer Product Development
Publishers Daily, Sara Guaglione - Monday, January 7, 2019
The unit will focus on enabling cross-platform experiences and extend its conte ...
- PepsiCo Tests Snack-Vending Robots On Campus
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2019
The fleet of bots carry PepsiCo's better-for-you Hello Goodness portfolio of snac ...
- CES-ing With Lori Schwartz
RTBlog, Joe Mandese - Monday, December 17, 2018
With only weeks to go before this year's CES kicks off, ...
- Jack Morton Launches Innovation-Focused Genuine X
MAD, Larissa Faw - Tuesday, December 11, 2018
Jack Morton's executive creative director Damian Ferrar will shift from that ro ...
- Captify Hires Former Data Lead At L'Oreal
Search & Performance Insider, Laurie Sullivan - Thursday, December 6, 2018
Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMa ...
- Searchmetrics' Tober To Run Market Innovation Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 6, 2018
The Searchmetrics founder and CTO will step down in January, turning dai ...
- The Measure of Innovation
Research Brief, Jack Loechner - Friday, November 23, 2018
Sean Brown speaks about how companies can gain valuable insights into innovati ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Microsoft, Walmart Expand Cloud Partnership To Engineering, Open Texas Facility
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 5, 2018
Microsoft and Walmart, two of the most innovative companies, will open ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- Kraft Heinz Launching $100M Food-Tech Venture-Capital Fund
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2018
The CPG food giant looks to go beyond brand extensions to fu ...