- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- Ford Debuts Mustang At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
Ford's Lincoln division also used the show to unveil the 2023 Linco ...
- Ford Invites Mustang Owners To 'Stampede'
Marketing Daily, Tanya Gazdik - Friday, August 19, 2022
The automaker will livestream the event on its social channels at ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen Ratings
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
As part of a deal to measure viewing for Amazon's new N ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- Facebook Plans To Kill 'Live Shopping'
Performance Marketing Insider, Laurie Sullivan - Thursday, August 4, 2022
Consumers are shifting preferences to short-form video, so Facebook chose to ...
- Trump Duffs For LIV Golf, But Where's The TV Coverage?
TV Watch, Wayne Friedman - Monday, August 1, 2022
LIV Golf is backed by the Saudi Arabian Public Investment Fund, whi ...
- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Social Jitters: Shoppers Trust Brands More Than Networks With Their Data
Email Insider, Ray Schultz - Thursday, July 21, 2022
Consumers have many complaints about using social media and trust brands mo ...
- Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, whi ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Peloton Rival Tonal Adds NYC Studio
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 16, 2022
Peloton rival Tonal is opening a New York studio to expand i ...
- Major League Soccer Goes 100% Streaming With 10-Year Apple Deal
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
The deal marks a major milestone for streaming and a breakthrough f ...
- Livestreaming In 'Early Stages' At Netflix
Digital News Daily, Karlene Lukovitz - Monday, May 16, 2022
Livestreaming could be used for live competition shows and events, but it ...
- Apple Restructuring To Double Down On Services, Advertising
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
One senior exec will now focus exclusively on services, and another ...
- Nearly Two-Thirds Of Livestreamers Watch Sports
Video Insider, Karlene Lukovitz - Tuesday, May 10, 2022
Livestreaming is also an effective channel for reaching older audiences, according ...
- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Pinterest has expanded its video offerings with the test launch of t ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, pa ...
- Twitch's Rapid Audience Growth Has Recently Flatlined
Video Insider, Karlene Lukovitz - Tuesday, April 12, 2022
After 17 months of double-digit growth, Twitch's average users per month ha ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- FuboTV Moves Users Of Starter Plan To Pricier Tier, Stock Price Jumps
Digital News Daily, Karlene Lukovitz - Tuesday, April 5, 2022
The vMVPD will move users of the now-defunct cheapest plan to i ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...