- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associatio ...
- Newsletter Opens Peaked During DNC, GOP Conventions: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Mondays and Tuesdays see the most open-rate spikes during the election campai ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in peop ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing f ...
- YouTube Levels Playing Field For Independent News Providers
Publishing Insider, - Tuesday, September 29, 2020
Some 26% of U.S. adults said they get news on the video-shari ...
- Only The Best People Vs. Losers And Suckers
Red, White & Blog, Joe Mandese - Tuesday, September 29, 2020
As far as campaign managers go, the President's defy his assertion th ...
- Google Says Australia's Media Code Is Unfair, Unworkable
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Google is opposed to forced payments, advance notice of algorithm changes, a ...
- Judge: 'Reasonable' Viewers Approach 'Tucker Carlson' With 'Appropriate Amount Of Skepticism'
Marketing Politics Weekly, Karlene Lukovitz - Friday, September 25, 2020
A federal judge has ruled in Fox News' favor in the defamati ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Political Leanings Affect News Habits, Opinions On Mail-In Voter Fraud
Publishing Insider, - Friday, September 18, 2020
The differing perceptions about the reliability of mail-in voting are worrisome, giv ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive th ...
- Google Removes Autocomplete For Political-Related Queries
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
Accused of bias, Google said Thursday it will make changes to i ...
- Court Urged To Reject White House Stance On Reporter's Press Pass
Digital News Daily, Wendy Davis - Thursday, September 10, 2020
Opposing a request by the Trump administration, attorneys for journalist Brian Kar ...
- How Ted Cruz's Dad Ended A Presidency (No, Not That One)
Red, White & Blog, Joe Mandese - Thursday, September 10, 2020
It's fitting that analog media like books and newspapers may be t ...
- Reuters, Facebook Join Forces To Deliver Election Night Results
Publishers Daily, Sara Guaglione - Friday, September 4, 2020
Throughout election night, Reuters' data will be shown on Facebook's Voting informati ...
- Newsy Streams On Amazon App
Publishers Daily, Fern Siegel - Thursday, September 3, 2020
"Top Stories by Newsy" is now available on Amazon Fire tablets a ...
- Trump-Biden Debates Will Be Four Weeks Of Uncivil War
TVBlog, Adam Buckman - Friday, September 4, 2020
The two presidential candidates will face off in three debates, while the ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Thursday, September 3, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Apple's Expanded Promotions For Digital Newsstand Is Welcome
Publishing Insider, - Thursday, September 3, 2020
The radio spot touted several features of Apple News+, including a servi ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
Television News Daily, Wayne Friedman - Wednesday, September 2, 2020
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-Apri ...
- Study: News Media Finances Are Too Opaque
Publishing Insider, - Tuesday, September 1, 2020
More people expressed misgivings about financial transparency than any other concern, includi ...
- When The Tail Starts Wagging The Dog
Media Insider, Steven Rosenbaum - Monday, August 31, 2020
The line between reporting and instigating is tricky, and often only se ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at abo ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- The Mother Of All Tuckers: How Shocked Are We That The Fox News Host Defends Armed Vigilantism?
Red, White & Blog, Joe Mandese - Thursday, August 27, 2020
The incident comes a year after a push to boycott and fi ...
- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19 ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, Village
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
CBS Village, led by CBS News' new race and culture unit, wi ...
- Facebook News Plans Global Expansion
Publishers Daily, Sara Guaglione - Tuesday, August 25, 2020
The social-media platform will begin discussions with publishers in the UK, German ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...