- Peacock Debuts Voice-Activated Ads From Big Brands
Digital News Daily, Karlene Lukovitz - Friday, August 28, 2020
Unilever, Target and Coors are among the first to use NBCU's " ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
Conventional pay TV services (cable, satellite, telcos) no longer are the defau ...
- Netflix, Roku Stocks Jump On Bullish Analyst Takes
Digital News Daily, Karlene Lukovitz - Thursday, August 27, 2020
A Piper Sandler analyst cited results from firm surveys showing Netflix subscribe ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early April
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Ad inventory increased more than 80% during the period, reports SpotX. ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kids TV Viewing Lower On Legacy TV -- Even In A Pandemic
TV Watch, Wayne Friedman - Thursday, August 20, 2020
Despite kids 2-11 spending far more time at home, they aren't watchi ...
- Q2 Video Views Up 64% In North America, 40% Globally; CTV Leads Growth
Video Insider, Karlene Lukovitz - Tuesday, August 18, 2020
CTV's share of video views is still small, but grew to ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton Fees
Digital News Daily, Wendy Davis - Friday, August 14, 2020
In a move that took industry watchers by surprise, a divded feder ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad Revenues
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $8 ...
- Tastemade Inks Direct-Access OTT Ad Sales Deal With Gamut
Digital News Daily, Karlene Lukovitz - Thursday, August 13, 2020
The expanded agreement gives the Cox Media-owned local OTT ad-tech company preferre ...
- Roku Asks FCC To Reject Charter's Request For Permission To Impose Data Caps
Digital News Daily, Wendy Davis - Friday, August 7, 2020
"Data caps prevent consumers from working remotely, learning at a distance, a ...
- ESPN+ To Hike Price 20%, To $5.99
Digital News Daily, Karlene Lukovitz - Monday, August 10, 2020
The hike hits new subscribers as of August 12, but it's delay ...
- Survey: 33% Of Quibi Subscribers Plan To Cancel; Free, Ad-Supported Tier Launches In Australia, NZ
Digital News Daily, Karlene Lukovitz - Monday, August 10, 2020
Kantar research also indicates that the average Quibi user has five SVOD ...
- ViacomCBS Revenue Sinks 12%, Streaming, Digital Video Revenues 25% Higher
Television News Daily, Wayne Friedman - Thursday, August 6, 2020
The bright spot was domestic streaming/digital video, up 25% in Q2 ...
- Disney Now Bowing 'Mulan' For $30 On Disney+; Launching International Streamer
Digital News Daily, Karlene Lukovitz - Wednesday, August 5, 2020
Disney, which suffered a net loss of $5 billion in its thi ...
- COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential
Video Insider, Karlene Lukovitz - Tuesday, August 4, 2020
COVID has slowed mobile video ad-spend growth somewhat, but all signs poi ...
- Peacock To Use Previously Unseen Content To Promote 'The Office'
Digital News Daily, Karlene Lukovitz - Friday, July 31, 2020
NBCU will "incorporate elements that were not part of the original broadcas ...
- TV Ad Impressions For Streaming Services Doubled In First Half
Digital News Daily, Karlene Lukovitz - Wednesday, July 29, 2020
Hulu and Amazon Prime Video led in impressions, but Disney+ was clo ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- Zaxby's Pivot To OTT Boosts Sales 36%
QSR Insider, Sarah Mahoney - Tuesday, July 28, 2020
A quick switch to connected TV, the gaming community and a n ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU station ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Apple TV To Amp Up Original Movies Following Hanks' 'Greyhound' Hit
Digital News Daily, Karlene Lukovitz - Monday, July 27, 2020
Apple is considering investing in about a dozen new original flicks p ...
- BritBox To Expand Into Up To 25 Countries
Digital News Daily, Karlene Lukovitz - Monday, July 27, 2020
The SVOD recently reached 1 million subscribers in the U.S. and Canad ...
- Deal Makes Local NBCU OTT/CTV Inventory Accessible Through FreeWheel
Digital News Daily, Karlene Lukovitz - Monday, July 27, 2020
OTT/CTV advertisers can access NBC Spot On's long-form, premium inventory to activa ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data ...
- Pluto TV Debuts On Verizon Mobile, STB, Fire Platforms
Advanced TV Insider, Karlene Lukovitz - Friday, July 24, 2020
The cross-platform integration of the ViacomCBS streamer is the largest to da ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, July 10, 2020
The agency's group director weighs in on what matters most now a ...