- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
Video Insider, Karlene Lukovitz - Tuesday, December 1, 2020
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them ...
- 31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago
Television News Daily, Wayne Friedman - Monday, November 23, 2020
A recent survey found 31% of respondents said they subscribed to t ...
- Correction: Gray TV Has A Minority Stake In Premion
Television News Daily, Wayne Friedman - Thursday, November 19, 2020
A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- TV Station Company Tegna Posts Strong 34% Q3 Revenue Gains, Record Political Advertising
Television News Daily, Wayne Friedman - Monday, November 9, 2020
Total company revenue was $738 million in Q3 with political advertising ...
- Bloomberg Media Starts Expanded Business News Streamer, Bloomberg Quicktake
Television News Daily, Wayne Friedman - Sunday, November 8, 2020
Jumping on the sharp rise of overall news consumption via traditional ...
- Is 'Incremental' Becoming A Misnomer For OTT Reach?
Advanced TV Insider, Karlene Lukovitz - Friday, November 6, 2020
Though traditional linear TV still delivers far larger reach, smart-TV manufacturers repo ...
- Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
MediaDailyNews, Joe Mandese - Monday, November 2, 2020
While video entertainment ad spending will fall 0.2% this year in t ...
- Apple TV+ Plus Coup: New Jon Stewart Show, First-Look Deal
Digital News Daily, Karlene Lukovitz - Wednesday, October 28, 2020
The streamer continues to bolster its original programming offerings in the fa ...
- Second Presidential Debate Down 14% From The First: Nielsen
Television News Daily, Wayne Friedman - Friday, October 23, 2020
Fifteen networks aired the event, with Fox News Channel posting the be ...
- Yes, There Can Be Too Much Of A Good Thing
Advanced TV Insider, Karlene Lukovitz - Friday, October 23, 2020
The pandemic created enough demand to lift (almost) all OTT boats, b ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...
- Purple's Alchemy
Brand Insider Podcast, Steve Smith - Monday, October 19, 2020
How many mattress brands can the world support? That is a perenni ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indica ...
- Amazon, Apple Could See Long-Term Gains, Become Bigger Rivals To Netflix
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Amazon and Apple could gain ground on industry leader Netflix, according ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Food52 Launches OTT Channel, Podcast Network
Publishers Daily, Sara Guaglione - Thursday, October 1, 2020
Cooking and home digital publisher Food52has launched an OTT channel and ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- FreeWheel Strata Platform Adds FastPay Media-Payments System
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
FastPay lets media buyers automate and directly transfer funds to their med ...
- GM Kicks the Advanced TV Tires
Brand Insider Podcast, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formu ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomC ...
- Three Years In, Prebid.org Takes On CTV-OTT
Advanced TV Insider, Karlene Lukovitz - Friday, September 11, 2020
A just-formed CTV-OTT task force aims to address standards, as well ...
- Cord-Cutting Advances: 37% Of Wireline Broadband Homes Don't Have Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
In addition, nearly 30% of all occupied U.S. homes did not subscri ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready ...
- Ad-Supported, Local TV Streamer Launches, Backed By 5 TV Groups, 200 Stations
Television News Daily, Wayne Friedman - Tuesday, September 1, 2020
Free, ad-supported premium streaming service VUit has launched with a number ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...